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Buy This Book (Studies in Advertising and Consumption) - 9780415141321
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$55.99
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Product Details
Author:
Mica Nava, Andrew Blake, Iain MacRury, Barry Richards
Format:
Paperback
Pages:
368
Publisher:
Taylor & Francis (December 5, 1996)
Language:
English
ISBN-13:
9780415141321
ISBN-10:
041514132X
Weight:
24oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260515045052217-20260515.xml
Folder:
TAYLORFRANCIS
List Price:
$55.99
Case Pack:
20
As low as:
$53.19
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Imprint:
Routledge
Audience:
College/higher education
Country of Origin:
United States
Overview
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.








