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Buy This Book (Studies in Advertising and Consumption) - 9780415141321

List Price: $55.99
SKU:
9780415141321
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  • Product Details

    Author:
    Mica Nava, Andrew Blake, Iain MacRury, Barry Richards
    Format:
    Paperback
    Pages:
    368
    Publisher:
    Taylor & Francis (December 5, 1996)
    Language:
    English
    ISBN-13:
    9780415141321
    ISBN-10:
    041514132X
    Weight:
    24oz
    Dimensions:
    6.125" x 9.1875"
    File:
    TAYLORFRANCIS-TayFran_260515045052217-20260515.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $55.99
    Case Pack:
    20
    As low as:
    $53.19
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Pub Discount:
    30
    Imprint:
    Routledge
    Audience:
    College/higher education
    Country of Origin:
    United States
  • Overview

    Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
    Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.