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Successful Marketing Communications
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$65.99
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Product Details
Author:
Cathy Ace
Format:
Paperback
Pages:
222
Publisher:
Taylor & Francis (August 29, 2001)
Language:
English
ISBN-13:
9780750650274
ISBN-10:
0750650273
Weight:
14.5oz
Dimensions:
7.4375" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260520050404037-20260520.xml
Folder:
TAYLORFRANCIS
List Price:
$65.99
Case Pack:
1
As low as:
$62.69
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation.
Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.
The book is backed up by a companion website containing the most up-to-date resources and examples.
Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.
The book is backed up by a companion website containing the most up-to-date resources and examples.
