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Consumer Behavior

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  • Intercultural Marketing (Theory and Practice) - 9780367902544 by Ivana Beveridge, 9780367902544
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    Intercultural Marketing (Theory and Practice) - 9780367902544 $77.99
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  • Inside Consumption (Consumer Motives, Goals, and Desires) - 9780415341943 by S. Ratneshwar, David Glen Mick, 9780415341943
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    Inside Consumption (Consumer Motives, Goals, and Desires) - 9780415341943 $84.99
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  • The Customer Copernicus (How to be Customer-Led) - 9780367564636 by Charlie Dawson, Seán Meehan, 9780367564636
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    The Customer Copernicus (How to be Customer-Led) - 9780367564636 $45.99
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  • Cross-Cultural Marketing (Theory, practice and relevance) - 9780415448932 by Dawn Burton, 9780415448932
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    Cross-Cultural Marketing (Theory, practice and relevance) - 9780415448932 $82.99
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  • Consumption in Asia (Lifestyle and Identities) - 9780415232449 by Beng-Huat Chua, 9780415232449
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    Consumption in Asia (Lifestyle and Identities) - 9780415232449 $73.99
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  • Consuming Symbolic Goods (Identity and Commitment, Values and Economics) - 9780415491389 by Wilfred Dolfsma, 9780415491389
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    Consuming Symbolic Goods (Identity and Commitment, Values and Economics) - 9780415491389 $68.99
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  • Consumer Value (A Framework for Analysis and Research) by Morris Holbrook, 9780415191937
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    Consumer Value (A Framework for Analysis and Research) $91.99
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  • Consumer Research (Postcards From the Edge) - 9780415173179 by Stephen Brown, Darach Turley, 9780415173179
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    Consumer Research (Postcards From the Edge) - 9780415173179 $33.99
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  • Collecting in a Consumer Society - 9780415258487 by Russell W. Belk, 9780415258487
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    Collecting in a Consumer Society - 9780415258487 $60.99
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  • Buy This Book (Studies in Advertising and Consumption) - 9780415141321 by Mica Nava, Andrew Blake, Iain MacRury, Barry Richards, 9780415141321
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    Buy This Book (Studies in Advertising and Consumption) - 9780415141321 $58.99
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  • Women, Consumption and Paradox - 9780367186128 by Timothy de Waal Malefyt, Maryann McCabe, 9780367186128
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    Women, Consumption and Paradox - 9780367186128 $66.99
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  • How To Be Insightful (Unlocking the Superpower that drives Innovation) - 9780367261719 by Sam Knowles, 9780367261719
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    How To Be Insightful (Unlocking the Superpower that drives Innovation) - 9780367261719 $49.99
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  • The Hero Trap (How to Win in a Post-Purpose Market by Putting People in Charge) - 9780367242695 by Thomas Kolster, 9780367242695
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    The Hero Trap (How to Win in a Post-Purpose Market by Putting People in Charge) - 9780367242695 $51.99
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  • Conscience Economy (How a Mass Movement for Good is Great for Business) by Steven Overman, 9781629560120
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    Conscience Economy (How a Mass Movement for Good is Great for Business) $69.99
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  • Brand Beauty Unleashed (The Value of Aesthetics in Marketing) - 9780367112417 by Roberto M. Álvarez del Blanco, 9780367112417
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    Brand Beauty Unleashed (The Value of Aesthetics in Marketing) - 9780367112417 $60.99
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  • Stress, Affluence and Sustainable Consumption - 9781138040755 by Cecilia Solér, 9781138040755
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    Stress, Affluence and Sustainable Consumption - 9781138040755 $89.99
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  • Entertainment Tourism - 9781138061071 by Jian Ming Luo, Chi Fung Lam, 9781138061071
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    Entertainment Tourism - 9781138061071 $89.99
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  • Neuromarketing in India (Understanding the Indian Consumer) by Tanusree Dutta, Manas Kumar Mandal, 9781138576674
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    Neuromarketing in India (Understanding the Indian Consumer) $89.99
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  • Boomer Marketing (Selling to a Recession Resistant Market) by Ian Chaston, 9780415489621
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    Boomer Marketing (Selling to a Recession Resistant Market) $89.99
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  • Consumer Research (Postcards From the Edge) by Stephen Brown, Darach Turley, 9780415156844
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    Consumer Research (Postcards From the Edge) $89.99
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  • Consumer Behaviour and Social Network Sites (The Impact of Negative Word of Mouth) by Sarah Zaraket, 9780367532833
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    Consumer Behaviour and Social Network Sites (The Impact of Negative Word of Mouth) $89.99
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  • Building Value through Marketing (A Step-by-Step Guide) by Philip Sugai, 9780367472863
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    Building Value through Marketing (A Step-by-Step Guide) $51.99
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  • Brands on a Mission (How to Achieve Social Impact and Business Growth Through Purpose) by Myriam Sidibe, 9780367428334
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    Brands on a Mission (How to Achieve Social Impact and Business Growth Through Purpose) $69.99
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  • Value Creation and the Internet of Things (How the Behavior Economy will Shape the 4th Industrial Revolution) by Alexander Manu, 9780367737900
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    Value Creation and the Internet of Things (How the Behavior Economy will Shape the 4th Industrial Revolution) $51.99
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  • Understanding Customers by Chris Rice, 9780750623223
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    Understanding Customers $84.99
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  • Researching Marketing Decisions (The Indian Context) by Ritu Mehta, 9780367730161
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    Researching Marketing Decisions (The Indian Context) $62.99
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  • The Psychology Behind Trademark Infringement and Counterfeiting by J. L. Zaichkowsky, 9780805847932
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    The Psychology Behind Trademark Infringement and Counterfeiting $73.99
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  • Global Players and the Indian Car Industry (Trade, Technology and Structural Change) by Jatinder Singh, 9780367733537
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    Global Players and the Indian Car Industry (Trade, Technology and Structural Change) $62.99
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  • Designing and Delivering Superior Customer Value (Concepts, Cases, and Applications) by Art Weinstein, William C. Johnson, 9780367230197
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    Designing and Delivering Superior Customer Value (Concepts, Cases, and Applications) $84.99
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  • Chinese Consumers in a New Era (Their Travel Behaviors and Psychology) by Kam Hung, Xiang (Robert) Li, 9780367739942
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    Chinese Consumers in a New Era (Their Travel Behaviors and Psychology) $62.99
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  • The Business of Aspiration (How Social, Cultural, and Environmental Capital Changes Brands) by Ana Andjelic, 9780367554408
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    The Business of Aspiration (How Social, Cultural, and Environmental Capital Changes Brands) $49.99
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  • Tourism and Social Marketing by C. Michael Hall, 9780415576666
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    Tourism and Social Marketing $84.99
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  • Representing Consumers (Voices, Views and Visions) by Barbara Stern, 9780415184144
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    Representing Consumers (Voices, Views and Visions) $65.99
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  • Netnography Unlimited (Understanding Technoculture using Qualitative Social Media Research) by Robert V. Kozinets, Rossella Gambetti, 9780367425654
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    Netnography Unlimited (Understanding Technoculture using Qualitative Social Media Research) $73.99
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  • Media Psychology (Exploration and Application) by Navin Kumar, 9780367676223
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    Media Psychology (Exploration and Application) $64.99
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  • Living Standards and Social Well-Being by Deborah Figart, John Marangos, 9780415657952
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    Living Standards and Social Well-Being $66.99
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  • International Business in China (Understanding the Global Economic Crisis) by Robert Taylor, 9780415754613
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    International Business in China (Understanding the Global Economic Crisis) $68.99
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  • Experiential Marketing (Case Studies in Customer Experience) - 9780367900922 by Wided Batat, 9780367900922
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    Experiential Marketing (Case Studies in Customer Experience) - 9780367900922 $66.99
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  • Delivering Fantastic Customer Experience (How to Turn Customer Satisfaction Into Customer Relationships) by Daniel Lafrenière, 9780367346034
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    Delivering Fantastic Customer Experience (How to Turn Customer Satisfaction Into Customer Relationships) $33.99
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  • Contemporary Consumption, Consumers and Marketing (Cases from Generations Y and Z) by Brendan Canavan, 9780367820947
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    Contemporary Consumption, Consumers and Marketing (Cases from Generations Y and Z) $66.99
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  • Consuming People (From Political Economy to Theatres of Consumption) by Nikhilesh Dholakia, A. Fuat Firat, 9780415316200
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    Consuming People (From Political Economy to Theatres of Consumption) $84.99
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  • Consuming Experience by Antonella Caru, Bernard Cova, 9780415382441
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    Consuming Experience $82.99
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  • Consumer Behavior and Advertising Involvement (Selected Works of Herbert E. Krugman) by Edward P. Krugman, 9781138384309
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    Consumer Behavior and Advertising Involvement (Selected Works of Herbert E. Krugman) $77.99
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  • China's New Consumers (Social Development and Domestic Demand) by Elisabeth Croll, 9780415411240
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    China's New Consumers (Social Development and Domestic Demand) $70.99
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  • Advertising Myths (The Strange Half-Lives of Images and Commodities) by Anne Cronin, 9780415281744
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    Advertising Myths (The Strange Half-Lives of Images and Commodities) $65.99
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  • Visual Marketing (From Attention to Action) by Michel Wedel, Rik Pieters, 9780367866679
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    Visual Marketing (From Attention to Action) $64.99
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  • Stress, Affluence and Sustainable Consumption by Cecilia Solér, 9780367248024
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    Stress, Affluence and Sustainable Consumption $28.99
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  • The Routledge Companion to Ethnic Marketing by Ahmad Jamal, Lisa Peñaloza, Michel Laroche, 9780367867423
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    The Routledge Companion to Ethnic Marketing $68.99
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  • The Organization of Craft Work (Identities, Meanings, and Materiality) by Emma Bell, Gianluigi Mangia, Scott Taylor, Maria Laura Toraldo, 9780367355487
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    The Organization of Craft Work (Identities, Meanings, and Materiality) $65.99
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  • Lived Economies of Default (Consumer Credit, Debt Collection and the Capture of Affect) by Joe Deville, 9780367867225
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    Lived Economies of Default (Consumer Credit, Debt Collection and the Capture of Affect) $65.99
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  • Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge (The Obesity Challenge) by Rajeev Batra, Victor J. Strecher, Punam Anand Keller, 9780765627186
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    Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge (The Obesity Challenge) $65.99
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  • Integrated Communication (Synergy of Persuasive Voices) by Esther Thorson, Jeri Moore, 9781138992535
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    Integrated Communication (Synergy of Persuasive Voices) $73.99
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  • Disability and Shopping (Customers, Markets and the State) by Ieva Eskytė, 9780367663001
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    Disability and Shopping (Customers, Markets and the State) $60.99
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  • Digitalizing Consumption (How devices shape consumer culture) by Franck Cochoy, Johan Hagberg, Magdalena McIntyre, Niklas Sörum, 9780367875497
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    Digitalizing Consumption (How devices shape consumer culture) $65.99
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  • Designing for Re-Use (The Life of Consumer Packaging) by Tom Fisher, Janet Shipton, 9781844074884
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    Designing for Re-Use (The Life of Consumer Packaging) $60.99
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  • Celebrity Fans and Their Consumer Behaviour (Autoethnographic Insights into the Life of a Fan) by Markus Wohlfeil, 9780367667146
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    Celebrity Fans and Their Consumer Behaviour (Autoethnographic Insights into the Life of a Fan) $62.99
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  • Tourist Experience and Fulfilment (Insights from Positive Psychology) by Sebastian Filep, Philip Pearce, 9781138081925
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    Tourist Experience and Fulfilment (Insights from Positive Psychology) $70.99
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  • The Routledge Handbook of Hospitality Management by Ioannis S Pantelidis, 9781138071469
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    The Routledge Handbook of Hospitality Management $91.99
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  • Rising Consumer Materialism (A Threat to Sustainable Happiness) by Afia Khalid, Faisal Qadeer, 9780815367598
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    Rising Consumer Materialism (A Threat to Sustainable Happiness) $89.99
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  • The Petite Bourgeoisie in Europe 1780-1914 by Geoffrey Crossick, Heinz-Gerhard Haupt, 9781138645806
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    The Petite Bourgeoisie in Europe 1780-1914 $57.99
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  • The Neuro-Consumer (Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain) by Anne-Sophie Bayle-Tourtoulou, Michel Badoc, 9780367895907
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    The Neuro-Consumer (Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain) $89.99
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  • The Lower Middle Class in Britain 1870-1914 by Geoffrey Crossick, 9781138645608
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    The Lower Middle Class in Britain 1870-1914 $51.99
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  • Introduction to Advertising (Understanding and Managing the Advertising Process) by Emmanuel Mogaji, 9780367441999
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    Introduction to Advertising (Understanding and Managing the Advertising Process) $72.99
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  • We Count, We Matter (Voice, Choice and the Death of Distance) by Christopher Steed, 9780367369507
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    We Count, We Matter (Voice, Choice and the Death of Distance) $65.99
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  • Strategic Shopper Marketing (Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market) by Georg August Krentzel, 9780367192587
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    Strategic Shopper Marketing (Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market) $69.99
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  • Islam, Marketing and Consumption (Critical Perspectives on the Intersections) by Aliakbar Jafari, Özlem Sandikci, 9780367279219
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    Islam, Marketing and Consumption (Critical Perspectives on the Intersections) $65.99
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  • Death in a Consumer Culture by Susan Dobscha, 9780367278953
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    Death in a Consumer Culture $68.99
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  • Consumption and Generational Change (The Rise of Consumer Lifestyles) by Ian Jones, 9781138508552
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    Consumption and Generational Change (The Rise of Consumer Lifestyles) $68.99
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  • Advertising Exposure, Memory and Choice by Andrew A. Mitchell, 9781138966147
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    Advertising Exposure, Memory and Choice $73.99
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  • Taste, Consumption and Markets (An Interdisciplinary Volume) by Zeynep Arsel, Jonathan Bean, 9780367733544
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    Taste, Consumption and Markets (An Interdisciplinary Volume) $62.99
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  • Scaling Methods - 9780805818024 by Peter Dunn-Rankin, Gerald A. Knezek, Susan R. Wallace, Shuqiang Zhang, 9780805818024
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    Scaling Methods - 9780805818024 $73.99
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  • The Psychology of Influence (Theory, research and practice) by Joop Pligt, Michael Vliek, 9781138655393
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    The Psychology of Influence (Theory, research and practice) $73.99
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  • Persuasive Imagery (A Consumer Response Perspective) by Linda M. Scott, Rajeev Batra, 9781138861305
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    Persuasive Imagery (A Consumer Response Perspective) $73.99
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  • The Psychology of Entertainment Media (Blurring the Lines Between Entertainment and Persuasion) by L. J. Shrum, 9781138110601
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    The Psychology of Entertainment Media (Blurring the Lines Between Entertainment and Persuasion) $77.99
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  • The Practice of the Meal (Food, Families and the Market Place) by Benedetta Cappellini, David Marshall, Elizabeth Parsons, 9780367870980
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    The Practice of the Meal (Food, Families and the Market Place) $62.99
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  • On The Origins of Self-Service by Franck Cochoy, 9780367872601
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    On The Origins of Self-Service $62.99
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  • The Middle Class in Emerging Societies (Consumers, Lifestyles and Markets) by Leslie L. Marsh, Hongmei Li, 9780815386452
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    The Middle Class in Emerging Societies (Consumers, Lifestyles and Markets) $73.99
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  • Marketing and Mobile Financial Services (A Global Perspective on Digital Banking Consumer Behaviour) by Aijaz A. Shaikh, Heikki Karjaluoto, 9780367662820
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    Marketing and Mobile Financial Services (A Global Perspective on Digital Banking Consumer Behaviour) $65.99
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  • Gender, Culture, and Consumer Behavior by Cele C. Otnes, Linda Tuncay Zayer, 9781138110441
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    Gender, Culture, and Consumer Behavior $69.99
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  • The Foundations of Marketing Practice (A history of book marketing in Germany) by Ronald Fullerton, 9780367871529
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    The Foundations of Marketing Practice (A history of book marketing in Germany) $62.99
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  • Brands (Interdisciplinary Perspectives) by Jonathan E. Schroeder, 9780367870171
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    Brands (Interdisciplinary Perspectives) $62.99
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  • Routledge Handbook on Consumption by Margit Keller, Bente Halkier, Terhi-Anna Wilska, Monica Truninger, 9780367335854
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    Routledge Handbook on Consumption $70.99
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  • Food Advertising and Childhood Obesity (Examining Food Type, Brand Mascot Physique, Health Message, and Media) by Fariba Esmaeilpour, Mitra Shabani Nashtaee, 9780367361877
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    Food Advertising and Childhood Obesity (Examining Food Type, Brand Mascot Physique, Health Message, and Media) $89.99
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  • Ephemeral Retailing (Pop-up Stores in a Postmodern Consumption Era) by Ghalia Boustani, 9781138586963
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    Ephemeral Retailing (Pop-up Stores in a Postmodern Consumption Era) $89.99
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  • Entertainment Tourism by Jian Ming Luo, Chi Fung Lam, 9780367889173
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    Entertainment Tourism $34.99
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  • Digital Channels and Social Media Management in Luxury Markets by Fabrizio Mosca, Chiara Civera, 9780367890667
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    Digital Channels and Social Media Management in Luxury Markets $70.99
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  • Consumer Vulnerability (Conditions, contexts and characteristics) by Kathy Hamilton, Susan Dunnett, Maria Piacentini, 9780367868024
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    Consumer Vulnerability (Conditions, contexts and characteristics) $62.99
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  • Analyzing Music in Advertising (Television Commercials and Consumer Choice) by Nicolai Graakjaer, 9781138616813
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    Analyzing Music in Advertising (Television Commercials and Consumer Choice) $68.99
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  • Using Semiotics in Marketing (How to Achieve Consumer Insight for Brand Growth and Profits) - 9781398607644 by Rachel Lawes, 9781398607644
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    Using Semiotics in Marketing (How to Achieve Consumer Insight for Brand Growth and Profits) - 9781398607644 $42.99
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  • The New Chameleons (How to Connect with Consumers Who Defy Categorization) - 9781398600041 by Michael R. Solomon, 9781398600041
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    The New Chameleons (How to Connect with Consumers Who Defy Categorization) - 9781398600041 $38.99
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  • The Gen Z Frequency (How Brands Tune In and Build Credibility) - 9780749482480 by Gregg L. Witt, Derek E. Baird, 9780749482480
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    The Gen Z Frequency (How Brands Tune In and Build Credibility) - 9780749482480 $38.99
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  • Using Behavioral Science in Marketing (Drive Customer Action and Loyalty by Prompting Instinctive Responses) - 9781398606487 by Nancy Harhut, 9781398606487
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    Using Behavioral Science in Marketing (Drive Customer Action and Loyalty by Prompting Instinctive Responses) - 9781398606487 $41.99
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  • Using Semiotics in Retail (Leverage Consumer Insight to Engage Shoppers and Boost Sales) by Rachel Lawes, 9781398603820
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    Using Semiotics in Retail (Leverage Consumer Insight to Engage Shoppers and Boost Sales) $45.99
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  • Predictive Analytics for Marketers (Using Data Mining for Business Advantage) by Barry Leventhal, 9780749479930
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    Predictive Analytics for Marketers (Using Data Mining for Business Advantage) $38.99
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  • The Branded Mind (What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand) by Erik Du Plessis, 9780749461256
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    The Branded Mind (What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand) $41.99
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  • Shopper Marketing (How to Increase Purchase Decisions at the Point of Sale) by Markus Ståhlberg, Ville Maila, 9780749464714
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    Shopper Marketing (How to Increase Purchase Decisions at the Point of Sale) $45.99
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  • Next Generation Retail (How to Use New Technology to Innovate for the Future) by Deborah Weinswig, Renee Hartmann, 9781398609631
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    Next Generation Retail (How to Use New Technology to Innovate for the Future) $38.99
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  • The Fluid Consumer (Next Generation Growth and Branding in the Digital Age) by Teo Correia, 9780749478377
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    The Fluid Consumer (Next Generation Growth and Branding in the Digital Age) $41.99
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  • Games and Gamification in Market Research (Increasing Consumer Engagement in Research for Business Success) by Betty Adamou, 9780749483357
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    Games and Gamification in Market Research (Increasing Consumer Engagement in Research for Business Success) $52.00
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  • Future-Ready Retail (How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets) - 9781398603349 by Ibrahim Ibrahim, 9781398603349
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    Future-Ready Retail (How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets) - 9781398603349 $38.99
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