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Digital Advertising (Theory and Research)
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$80.99
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Product Details
Author:
Shelly Rodgers, Esther Thorson
Format:
Paperback
Pages:
496
Publisher:
Taylor & Francis (February 27, 2017)
Language:
English
ISBN-13:
9781138654457
Weight:
24oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260902042307941-20260902.xml
Folder:
TAYLORFRANCIS
List Price:
$80.99
Case Pack:
14
As low as:
$76.94
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
