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Consumer Behaviour (RLE Consumer Behaviour) (A Practical Guide) - 9781138832398
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$70.99
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Product Details
Author:
Gordon R. Foxall
Format:
Paperback
Pages:
210
Publisher:
Taylor & Francis (November 23, 2016)
Language:
English
ISBN-13:
9781138832398
Weight:
10oz
Dimensions:
5.4375" x 8.5"
File:
TAYLORFRANCIS-TayFran_260318052849962-20260318.xml
Folder:
TAYLORFRANCIS
List Price:
$70.99
Series:
Routledge Library Editions: Consumer Behaviour
Case Pack:
1
As low as:
$67.44
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.
