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The Insight Discipline (Crafting New Marketplace Understanding that Makes a Difference)
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$20.99
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Product Details
Author:
Liam Fahey
Format:
Paperback
Pages:
424
Publisher:
Emerald Publishing Limited (August 3, 2020)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781839827334
ISBN-10:
1839827335
Dimensions:
5.98" x 9.02" x 0.91"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20251121163228-20251122.xml
Folder:
TWO RIVERS
List Price:
$20.99
Series:
American Marketing Association
Case Pack:
40
As low as:
$19.94
Publisher Identifier:
P-PER
Discount Code:
H
Weight:
20oz
Country of Origin:
United Kingdom
Pub Discount:
35
Imprint:
Emerald Publishing Limited
Overview
In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you’ll see how to use new insight to influence thinking, decisions and action at any organizational level. This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.
