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Consumer Profiles (RLE Consumer Behaviour) (An introduction to psychographics) - 9781138832466
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$70.99
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Product Details
Author:
Barrie Gunter, Adrian Furnham
Format:
Paperback
Pages:
202
Publisher:
Taylor & Francis (October 7, 2015)
Language:
English
ISBN-13:
9781138832466
Weight:
13.125oz
Dimensions:
5.4375" x 8.5"
File:
TAYLORFRANCIS-TayFran_260121055423912-20260121.xml
Folder:
TAYLORFRANCIS
List Price:
$70.99
Series:
Routledge Library Editions: Consumer Behaviour
Case Pack:
55
As low as:
$67.44
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
