Author:
Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C. Anderson
Publisher:
Harvard Business Review Press (May 23, 2017)
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260514163224-20260514.xml
Publisher Identifier:
P-PER
Series:
HBR's 10 Must Reads
Imprint:
Harvard Business Review Press
Country of Origin:
United States