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The Ultimate Sales Letter, 4th Edition (Attract New Customers. Boost your Sales.)
List Price:
$16.99
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Product Details
Author:
Dan S Kennedy
Format:
Paperback
Pages:
240
Publisher:
Adams Media (February 14, 2011)
Language:
English
ISBN-13:
9781440511417
ISBN-10:
1440511411
Weight:
9.6oz
Dimensions:
5.5" x 8.5" x 0.6"
Case Pack:
40
File:
Eloquence-SimonSchuster_07042026_P10292974_onix30_Complete-20260704.xml
List Price:
$16.99
As low as:
$13.08
Publisher Identifier:
P-SS
Discount Code:
A
Audience:
General/trade
Pub Discount:
65
Imprint:
Adams Media
Folder:
Eloquence
Overview
Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
