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  • Aaker on Branding (20 Principles That Drive Success) by David Aaker, 9781614488705
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    Aaker on Branding (20 Principles That Drive Success) $39.95
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  • Winning the Story Wars (Why Those Who Tell (and Live) the Best Stories Will Rule the Future) by Jonah Sachs, 9781422143568
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    Winning the Story Wars (Why Those Who Tell (and Live) the Best Stories Will Rule the Future) $35.00
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  • LIKEtoKNOW.it (Stories from the Influencer Next Door) by LIKEtoKNOW.it, 9780692140062
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    LIKEtoKNOW.it (Stories from the Influencer Next Door) $34.99
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  • Neuroeconomics: theory, Applications, and Perspectives (Prooceedings of the 1a Officina di Neuroeconomia) by Maria Gabriella Ceravolo, Lucrezia Fattobene, Gianmario Raggetti, 9788885486478
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    Neuroeconomics: theory, Applications, and Perspectives (Prooceedings of the 1a Officina di Neuroeconomia) $49.95
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  • Advertising Headlines That Make You Rich (Create Winning Ads, Web Pages, Sales Letters and More) by David Garfinkel, 9781933596259
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    Advertising Headlines That Make You Rich (Create Winning Ads, Web Pages, Sales Letters and More) $47.00
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  • PR for Anyone (100+ Affordable Ways to Easily Create Buzz for Your Business) - 9781630470364 by Christina Daves, 9781630470364
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    PR for Anyone (100+ Affordable Ways to Easily Create Buzz for Your Business) - 9781630470364 $39.95
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  • Mobilize People for Marketing Success (Volume II: Mobilize People for Marketing Success) by Gary J. Stern, Vincent Hyman, Rick Peterson, 9780940069107
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    Mobilize People for Marketing Success (Volume II: Mobilize People for Marketing Success) $36.95
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  • Building Products for the Enterprise (Product Management in Enterprise Software) by Blair Reeves, Benjamin Gaines, 9781492024781
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    Building Products for the Enterprise (Product Management in Enterprise Software) $45.99
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  • Jump Start Your Marketing Brain (Scientific Advice and Practical Ideas) - 9781578606313 by Doug Hall, 9781578606313
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    Jump Start Your Marketing Brain (Scientific Advice and Practical Ideas) - 9781578606313 $42.95
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  • Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing by Shane Atchison, Jason Burby, 9780071847865
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    Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing $42.00
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  • HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads) by Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C. Anderson, 9781633694538
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    HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads) $50.00
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  • The Entrepreneurs Book of Actions: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful by Rhett Power, 9781259859175
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    The Entrepreneurs Book of Actions: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful $38.00
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  • Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Robert Rose, Joe Pulizzi, 9781260026429
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    Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit $38.00
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  • The Power of Glamour (Longing and the Art of Visual Persuasion) by Virginia Postrel, 9781416561125
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    The Power of Glamour (Longing and the Art of Visual Persuasion) $40.00
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  • Reputation Economics (Why Who You Know Is Worth More Than What You Have) by Joshua Klein, 9781137278623
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    Reputation Economics (Why Who You Know Is Worth More Than What You Have) $36.99
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  • Twitter is Not a Strategy (Rediscovering the Art of Brand Marketing) by Tom Doctoroff, 9781137279309
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    Twitter is Not a Strategy (Rediscovering the Art of Brand Marketing) $36.99
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  • Million Dollar Launch: How to Kick-start a Successful Consulting Practice in 90 Days by Alan Weiss, 9780071826341
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    Million Dollar Launch: How to Kick-start a Successful Consulting Practice in 90 Days $31.00
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  • The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers by Reza Soudagar, Volker Hildebrand, Vinay Iyer, 9780071786973
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    The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers $49.00
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  • Everything I Know about Marketing I Learned From Google by Aaron Goldman, 9780071742894
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    Everything I Know about Marketing I Learned From Google $42.00
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  • Million Dollar Coaching (Build a World-Class Practice by Helping Others Succeed) by Alan Weiss, 9780071743792
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    Million Dollar Coaching (Build a World-Class Practice by Helping Others Succeed) $33.00
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  • Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage by John R. Holland, Tim Young, 9780071637992
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    Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage $55.00
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  • The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World by Robert L. Shook, C. Britt Beemer, 9780071603652
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    The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World $47.00
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  • Built to Serve: How to Drive the Bottom Line with People-First Practices by Dan J. Sanders, Ken Blanchard, Stephen Covey, 9780071497923
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    Built to Serve: How to Drive the Bottom Line with People-First Practices $45.00
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  • The Big Book of Customer Service Training Games by Peggy Carlaw, Vasudha K. Deming, 9780070779747
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    The Big Book of Customer Service Training Games $34.00
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  • Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer, 9780071791090
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    Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing $38.00
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  • The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking by Kevin Knebl, Landy Chase, 9780071768504
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    The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking $41.00
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  • Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value by Harry Macdivitt, Mike Wilkinson, 9780071761680
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    Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value $55.00
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  • The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World by Li Wanqiang, 9781259584534
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    The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World $46.00
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  • Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by Pam Didner, 9780071840972
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    Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works $31.00
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  • The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition by Joselin Linder, Gabe Zichermann, 9780071808316
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    The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition $35.00
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  • How to Give Financial Advice to Women: Attracting and Retaining High-Net Worth Female Clients by Kathleen Burns Kingsbury, 9780071798976
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    How to Give Financial Advice to Women: Attracting and Retaining High-Net Worth Female Clients $52.00
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  • WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace (Reinventing Your Company in a Customer-Driven Marketplace) by Don Tapscott, Sean Moffitt, Mike Dover, 9780071749275
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    WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace (Reinventing Your Company in a Customer-Driven Marketplace) $46.00
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  • Service Innovation: How to Go from Customer Needs to Breakthrough Services by Lance Bettencourt, 9780071713009
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    Service Innovation: How to Go from Customer Needs to Breakthrough Services $45.00
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  • The Huawei Way: Lessons from an International Tech Giant on Driving Growth by Focusing on Never-Ending Innovation by Yang Shaolong, 9781259643057
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    The Huawei Way: Lessons from an International Tech Giant on Driving Growth by Focusing on Never-Ending Innovation $46.00
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  • The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand by Ilana Edelstein, 9780071817646
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    The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand $42.00
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  • Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification by Rajat Paharia, 9780071813372
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    Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification $38.00
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  • The Social Media Strategist: Build a Successful Program from the Inside Out by Christopher Barger, 9780071768252
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    The Social Media Strategist: Build a Successful Program from the Inside Out $47.00
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  • The Product Manager's Field Guide (Practical Tools, Exercises, and Resources for Improved Product Management) by Linda Gorchels, 9780071410595
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    The Product Manager's Field Guide (Practical Tools, Exercises, and Resources for Improved Product Management) $39.00
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  • Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth by Bob Caporale, 9780071850117
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    Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth $52.00
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  • Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements by Scott Goodson, 9780071782821
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    Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements $52.00
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  • Marketing Demystified by Donna Anselmo, 9780071713917
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    Marketing Demystified $39.00
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  • The Meltdown Years: The Unfolding of the Global Economic Crisis by Wolfgang Munchau, 9780071634786
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    The Meltdown Years: The Unfolding of the Global Economic Crisis $50.00
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  • CLEP® Principles of Marketing Book + Online by James E. Finch, James R. Ogden, Denise T. Ogden, Anindya Chatterjee, 9780738610955
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    CLEP® Principles of Marketing Book + Online $34.95
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  • The Effective Executive (The Definitive Guide to Getting the Right Things Done) - 9780062574343 by Peter F. Drucker, Jim Collins, Zachary First, 9780062574343
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    The Effective Executive (The Definitive Guide to Getting the Right Things Done) - 9780062574343 $35.00
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  • Happy Customers Everywhere (How Your Business Can Profit from the Insights of Positive Psychology) by Bernd Schmitt, Glenn Van Zutphen, 9780230116450
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    Happy Customers Everywhere (How Your Business Can Profit from the Insights of Positive Psychology) $40.99
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  • Superconsumers (A Simple, Speedy, and Sustainable Path to Superior Growth) by Eddie Yoon, 9781633692077
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    Superconsumers (A Simple, Speedy, and Sustainable Path to Superior Growth) $32.00
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  • The System (A Story Of Intrigue And Market Domination) by Terry Waghorn, Ken Blanchard, 9780738207919
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    The System (A Story Of Intrigue And Market Domination) $36.00
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  • The Analytical Marketer (How to Transform Your Marketing Organization) by Adele Sweetwood, Thomas H. Davenport, 9781625278456
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    The Analytical Marketer (How to Transform Your Marketing Organization) $35.00
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  • Managing Channels of Distribution (The Marketing Executive's Complete Guide) by Kenneth ROLNICKI, 9780814431795
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    Managing Channels of Distribution (The Marketing Executive's Complete Guide) $49.95
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  • Power Branding (Leveraging the Success of the World's Best Brands) by Steve McKee, 9781137278845
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    Power Branding (Leveraging the Success of the World's Best Brands) $39.99
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  • Hooked (How to Build Habit-Forming Products) by Nir Eyal, Ryan Hoover, 9781591847786
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    Hooked (How to Build Habit-Forming Products) $31.00
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  • Greater Good (How Good Marketing Makes for Better Democracy) by John A. Quelch, Katherine E. Jocz, 9781422117354
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    Greater Good (How Good Marketing Makes for Better Democracy) $35.00
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  • Creative Conspiracy (The New Rules of Breakthrough Collaboration) by Leigh Thompson, 9781422173343
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    Creative Conspiracy (The New Rules of Breakthrough Collaboration) $35.00
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  • How Customers Think (Essential Insights into the Mind of the Market) by Gerald Zaltman, 9781578518265
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    How Customers Think (Essential Insights into the Mind of the Market) $35.00
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  • Tilt (Shifting Your Strategy from Products to Customers) by Niraj Dawar, 9781422187173
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    Tilt (Shifting Your Strategy from Products to Customers) $35.00
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  • Marketing Moves (A New Approach to Profits, Growth, and Renewal) by Philip Kotler, Dipak C. Jain, Suvit Maesincee, 9781578516001
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    Marketing Moves (A New Approach to Profits, Growth, and Renewal) $38.00
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  • Mass Affluence (Seven New Rules of Marketing to Today's Consumer) by Paul F. Nunes, Brian Johnson, 9781591391968
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    Mass Affluence (Seven New Rules of Marketing to Today's Consumer) $32.95
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  • How Brands Become Icons (The Principles of Cultural Branding) by D. B. Holt, 9781578517749
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    How Brands Become Icons (The Principles of Cultural Branding) $38.00
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  • Private Label Strategy (How to Meet the Store Brand Challenge) by Nirmalya Kumar, Jan-Benedict E.M. Steenkamp, 9781422101674
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    Private Label Strategy (How to Meet the Store Brand Challenge) $35.00
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  • Marketing As Strategy (Understanding the CEO's Agenda for Driving Growth and Innovation) by Nirmalya Kumar, 9781591392101
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    Marketing As Strategy (Understanding the CEO's Agenda for Driving Growth and Innovation) $35.00
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  • What Is Marketing? by Harvard Business Review, Alvin J. Silk, 9781422104606
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    What Is Marketing? $32.00
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  • Transforming Your Go-to-Market Strategy (The Three Disciplines of Channel Management) by V. Kasturi Rangan, Marie Bell, 9781591397663
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    Transforming Your Go-to-Market Strategy (The Three Disciplines of Channel Management) $45.00
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  • Driving Customer Equity (How Customer Lifetime Value Is Reshaping Corporate Strategy) by Roland T Rust, Valarie A. Zeithaml, Katherine N Lemon, 9780684864662
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    Driving Customer Equity (How Customer Lifetime Value Is Reshaping Corporate Strategy) $53.00
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  • Building Strong Brands by David A. Aaker, 9780029001516
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    Building Strong Brands $35.00
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  • On Great Service (A Framework for Action) by Leonard L. Berry, 9780029185551
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    On Great Service (A Framework for Action) $46.00
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  • Authenticity (What Consumers Really Want) by James H. Gilmore, B. Joseph Pine II, 9781591391456
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    Authenticity (What Consumers Really Want) $35.00
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  • Power Pricing by Hermann Simon, Robert J. Doan, 9780684834436
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    Power Pricing $40.00
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  • Jab, Jab, Jab, Right Hook (How to Tell Your Story in a Noisy Social World) by Gary Vaynerchuk, 9780062273062
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    Jab, Jab, Jab, Right Hook (How to Tell Your Story in a Noisy Social World) $35.00
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  • The Service Profit Chain by W. Earl Sasser, Leonard A. Schlesinger, James L. Heskett, 9780684832562
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    The Service Profit Chain $32.50
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  • Fascinate, Revised and Updated (How to Make Your Brand Impossible to Resist) by Sally Hogshead, 9780062206480
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    Fascinate, Revised and Updated (How to Make Your Brand Impossible to Resist) $32.00
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  • Ikonica (A Field Guide to Canada's Brandscape) by Jeanette Hanna, Alan Middleton, 9781553652755
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    Ikonica (A Field Guide to Canada's Brandscape) $32.95
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  • Escape Velocity (Free Your Company's Future from the Pull of the Past) by Geoffrey A. Moore, 9780062040893
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    Escape Velocity (Free Your Company's Future from the Pull of the Past) $32.00
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  • The Strategist (Be the Leader Your Business Needs) by Cynthia Montgomery, 9780062071019
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    The Strategist (Be the Leader Your Business Needs) $32.50
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  • Professional Marketing & Selling Techniques for Digital Wedding Photographers by Jeff Hawkins, Kathleen Hawkins, 9781584281801
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    Professional Marketing & Selling Techniques for Digital Wedding Photographers $34.95
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