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Escape Velocity (Free Your Company's Future from the Pull of the Past)
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Product Details
Author:
Geoffrey A. Moore
Format:
Hardcover
Pages:
240
Publisher:
HarperCollins (September 6, 2011)
Language:
English
ISBN-13:
9780062040893
ISBN-10:
0062040898
Weight:
13.52oz
Dimensions:
6" x 9" x 0.85"
Case Pack:
40
File:
hc-Metadata_Only_HarperCollins_US_Metadata_20260525053206-20260525.xml
As low as:
$24.64
List Price:
$32.00
Publisher Identifier:
P-HC
Discount Code:
A
Folder:
hc
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Harper Business
Overview
“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple
InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.
