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The Product Manager's Field Guide (Practical Tools, Exercises, and Resources for Improved Product Management)
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$39.00
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Product Details
Author:
Linda Gorchels
Format:
Paperback
Publisher:
McGraw Hill LLC (May 19, 2003)
Audience:
General/trade
ISBN-13:
9780071410595
ISBN-10:
0071410597
Weight:
14.4oz
Dimensions:
7.5" x 9.1" x 0.5"
Case Pack:
26
File:
McGrawHill-MH_ONIX_V30_US_onix30_all(26_05_26)-20260526.xml
Folder:
McGrawHill
As low as:
$30.03
List Price:
$39.00
Publisher Identifier:
P-MCGRAW
Discount Code:
A
Pages:
228
Pub Discount:
65
Imprint:
McGraw Hill
Overview
The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
