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Marketing

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  • Building Value through Marketing (A Step-by-Step Guide) by Philip Sugai, 9780367472863
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    Building Value through Marketing (A Step-by-Step Guide) $48.99
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  • Brands on a Mission (How to Achieve Social Impact and Business Growth Through Purpose) by Myriam Sidibe, 9780367428334
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    Brands on a Mission (How to Achieve Social Impact and Business Growth Through Purpose) $47.99
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  • The Business of Aspiration (How Social, Cultural, and Environmental Capital Changes Brands) by Ana Andjelic, 9780367554408
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    The Business of Aspiration (How Social, Cultural, and Environmental Capital Changes Brands) $47.99
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  • Trust Inc. (How Business Wins Respect in a Social Media Age) - 9781783537488 by Matthew Yeomans, 9781783537488
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  • Marketing Professional Services by Michael Roe, 9780750641272
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    Marketing Professional Services $52.99
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  • Magic, Culture and the New Economy - 9781845200916 by Robert Willim, Orvar Löfgren, 9781845200916
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    Magic, Culture and the New Economy - 9781845200916 $54.99
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  • Ignition (Superior Communication Strategies for Creating Stronger Connections) - 9780367559427 by Matthew Moseley, 9780367559427
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    Ignition (Superior Communication Strategies for Creating Stronger Connections) - 9780367559427 $38.99
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  • e-Business Fundamentals by Peter Eckersley, Lisa Harris, Paul Jackson, 9780415255950
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    e-Business Fundamentals $31.99
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  • The Art of Successful Brand Collaborations - 9781138499614 by Géraldine Michel, Reine Willing, 9781138499614
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    The Art of Successful Brand Collaborations - 9781138499614 $48.99
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  • Technology, Business and the Market (From R&D to Desirable Products) by John S. Sheldrake, 9780367670153
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    Technology, Business and the Market (From R&D to Desirable Products) $48.99
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  • Restoring Tourism Destinations in Crisis (A strategic marketing approach) by David Beirman, 9781865089119
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    Restoring Tourism Destinations in Crisis (A strategic marketing approach) $47.99
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  • Brand Hollywood (Selling Entertainment in a Global Media Age) by Paul Grainge, 9780415354059
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    Brand Hollywood (Selling Entertainment in a Global Media Age) $55.99
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  • Shipping in Turkey (A Marketing Analysis of the Passenger Ferry Sector) by Funda Yercan, Michael Roe, 9781138348400
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    Shipping in Turkey (A Marketing Analysis of the Passenger Ferry Sector) $48.99
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  • Pricing Analytics (Models and Advanced Quantitative Techniques for Product Pricing) by Walter R. Paczkowski, 9781138623934
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    Pricing Analytics (Models and Advanced Quantitative Techniques for Product Pricing) $57.99
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  • Greener Marketing (A Responsible Approach to Business) by Martin Charter, 9781874719007
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    Greener Marketing (A Responsible Approach to Business) $57.99
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  • GDPR (How To Achieve and Maintain Compliance) by Mark Foulsham, Brian Hitchen, Andrew Denley, 9781138326170
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    GDPR (How To Achieve and Maintain Compliance) $52.99
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  • Strategic Shopper Marketing (Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market) by Georg August Krentzel, 9780367192587
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    Strategic Shopper Marketing (Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market) $48.99
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  • New Horizons in Arts, Heritage, Nonprofit and Social Marketing by Roger Bennett, Finola Kerrigan, Daragh O'Reilly, 9781138118270
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    New Horizons in Arts, Heritage, Nonprofit and Social Marketing $42.99
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  • Fashion Buying and Merchandising (The Fashion Buyer in a Digital Society) by Rosy Boardman, Rachel Parker-Strak, Claudia E. Henninger, 9781138616325
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    Fashion Buying and Merchandising (The Fashion Buyer in a Digital Society) $57.99
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  • Understanding Women's Magazines (Publishing, Markets and Readerships in Late-Twentieth Century Britain) - 9780415216395 by Anna Gough-Yates, 9780415216395
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    Understanding Women's Magazines (Publishing, Markets and Readerships in Late-Twentieth Century Britain) - 9780415216395 $54.99
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  • Turn Up the Volume (A Down and Dirty Guide to Podcasting) by Michael O'Connell, 9781138218031
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    Turn Up the Volume (A Down and Dirty Guide to Podcasting) $55.99
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  • Strategic Marketing in Library and Information Science by Linda S Katz, 9780789021434
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    Strategic Marketing in Library and Information Science $57.99
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  • Real-Life Marketing and Promotion Strategies in College Libraries (Connecting With Campus and Community) by Barbara Petruzzelli, 9780789031587
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    Real-Life Marketing and Promotion Strategies in College Libraries (Connecting With Campus and Community) $39.99
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  • Race, Ethnicity, and Consumption (A Sociological View) - 9781138562615 by Patricia Banks, 9781138562615
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    Race, Ethnicity, and Consumption (A Sociological View) - 9781138562615 $54.99
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  • Marketing in Publishing by Robin Birn, Patrick Forsyth, 9780415151344
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    Marketing in Publishing $55.99
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  • Marketing and Managing Electronic Reserves by Trevor A. Dawes, 9780789034045
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    Marketing and Managing Electronic Reserves $39.99
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  • The Value Trail (How to Effectively Understand, Deploy and Monitor Successful Business Models) by Marc Sanso, 9780367606138
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    The Value Trail (How to Effectively Understand, Deploy and Monitor Successful Business Models) $48.99
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  • Pocket Guide for Hospitality Managers by Conrad Lashley, Michael N. Chibili, 9789001885823
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    Pocket Guide for Hospitality Managers $52.99
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  • Truth in Marketing (A theory of claim-evidence relations) by Thomas Anker, 9780367872281
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    Truth in Marketing (A theory of claim-evidence relations) $32.99
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  • Studies in Chinese Price History by Endymion Porter Wilkinson, 9781138311831
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    Studies in Chinese Price History $48.99
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  • Ready, Launch, Brand (The Lean Marketing Guide for Startups) by Orly Zeewy, 9780367466626
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    Ready, Launch, Brand (The Lean Marketing Guide for Startups) $32.99
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  • The Fundamentals of Event Design by Vladimir Antchak, Olivia Ramsbottom, 9780815350927
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    The Fundamentals of Event Design $57.99
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  • Using Semiotics in Marketing (How to Achieve Consumer Insight for Brand Growth and Profits) - 9781398607644 by Rachel Lawes, 9781398607644
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    Using Semiotics in Marketing (How to Achieve Consumer Insight for Brand Growth and Profits) - 9781398607644 $42.99
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  • The Power of Customer Experience (How to Use Customer-centricity to Drive Sales and Profitability) - 9781789667875 by Martin Newman, 9781789667875
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    The Power of Customer Experience (How to Use Customer-centricity to Drive Sales and Profitability) - 9781789667875 $38.99
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  • Using Artificial Intelligence in Marketing (How to Harness AI and Maintain the Competitive Edge) by Katie King, 9780749483395
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    Using Artificial Intelligence in Marketing (How to Harness AI and Maintain the Competitive Edge) $38.99
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  • The Management of Luxury (An International Guide) by Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke, 9780749481827
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    The Management of Luxury (An International Guide) $52.00
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  • The TV Brand Builders (How to Win Audiences and Influence Viewers) by Andy Bryant, Charlie Mawer, 9780749476687
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    The TV Brand Builders (How to Win Audiences and Influence Viewers) $42.99
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  • The New Chameleons (How to Connect with Consumers Who Defy Categorization) - 9781398600041 by Michael R. Solomon, 9781398600041
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    The New Chameleons (How to Connect with Consumers Who Defy Categorization) - 9781398600041 $38.99
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  • Truth Be Told (How Authentic Marketing and Communications Wins in the Purposeful Age) - 9781398600164 by John O'Brien, David Gallagher, 9781398600164
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    Truth Be Told (How Authentic Marketing and Communications Wins in the Purposeful Age) - 9781398600164 $38.99
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  • The Gen Z Frequency (How Brands Tune In and Build Credibility) - 9780749482480 by Gregg L. Witt, Derek E. Baird, 9780749482480
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    The Gen Z Frequency (How Brands Tune In and Build Credibility) - 9780749482480 $38.99
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  • Video Marketing (Create Engaging Video Campaigns to Drive Brand Growth and Sales) by Jon Mowat, 9781398601147
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    Video Marketing (Create Engaging Video Campaigns to Drive Brand Growth and Sales) $38.99
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  • Using Semiotics in Retail (Leverage Consumer Insight to Engage Shoppers and Boost Sales) by Rachel Lawes, 9781398603820
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    Using Semiotics in Retail (Leverage Consumer Insight to Engage Shoppers and Boost Sales) $45.99
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  • The Retail Value Chain (How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies) by Sami Finne, Hanna Sivonen, 9780749454562
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    The Retail Value Chain (How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies) $49.99
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  • When Digital Becomes Human (The Transformation of Customer Relationships) - 9780749473235 by Steven Van Belleghem, 9780749473235
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    When Digital Becomes Human (The Transformation of Customer Relationships) - 9780749473235 $38.99
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  • Wild Thinking (25 Unconventional Ideas to Grow Your Brand and Your Business) by Nick Liddell, Richard Buchanan, 9780749484507
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    Wild Thinking (25 Unconventional Ideas to Grow Your Brand and Your Business) $38.99
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  • Understanding Markets and Strategy (How to Exploit Markets for Sustainable Business Growth) by Malcolm Morley, 9780749471521
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    Understanding Markets and Strategy (How to Exploit Markets for Sustainable Business Growth) $52.00
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  • Understanding Social Media (How to Create a Plan for Your Business that Works) by Damian Ryan, 9780749473563
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    Understanding Social Media (How to Create a Plan for Your Business that Works) $38.99
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  • Understanding Digital Marketing (A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns) by Damian Ryan, 9781789666014
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    Understanding Digital Marketing (A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns) $34.99
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  • Transforming the B2B Buyer Journey (Maximize brand value, improve conversion rates and build loyalty) - 9781398606807 by Antonia Wade, 9781398606807
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    Transforming the B2B Buyer Journey (Maximize brand value, improve conversion rates and build loyalty) - 9781398606807 $42.99
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  • Powerful B2B Content (Using Brand Journalism to Create Compelling and Authentic Storytelling) by Gay Flashman, 9781789660999
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    Powerful B2B Content (Using Brand Journalism to Create Compelling and Authentic Storytelling) $38.99
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  • The Definitive Guide to Strategic Content Marketing (Perspectives, Issues, Challenges and Solutions) by Lazar Dzamic, Justin Kirby, 9780749482220
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    The Definitive Guide to Strategic Content Marketing (Perspectives, Issues, Challenges and Solutions) $38.99
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  • Predictive Analytics for Marketers (Using Data Mining for Business Advantage) by Barry Leventhal, 9780749479930
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    Predictive Analytics for Marketers (Using Data Mining for Business Advantage) $38.99
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  • Strategic Alliances and Marketing Partnerships (Gaining Competitive Advantage Through Collaboration and Partnering) by Richard Gibbs, Andrew Humphries, 9780749454845
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    Strategic Alliances and Marketing Partnerships (Gaining Competitive Advantage Through Collaboration and Partnering) $55.99
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  • Questionnaire Design (How to Plan, Structure and Write Survey Material for Effective Market Research) - 9781398604124 by Kate Bolton, Ian Brace, 9781398604124
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    Questionnaire Design (How to Plan, Structure and Write Survey Material for Effective Market Research) - 9781398604124 $45.99
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  • Neuromarketing in Action (How to Talk and Sell to the Brain) by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc, 9780749469276
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    Neuromarketing in Action (How to Talk and Sell to the Brain) $38.99
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  • Native Advertising (The Essential Guide) by Dale Lovell, 9780749481162
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    Native Advertising (The Essential Guide) $38.99
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  • The Conversation Company (Boost Your Business Through Culture, People and Social Media) by Steven Van Belleghem, 9780749464738
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    The Conversation Company (Boost Your Business Through Culture, People and Social Media) $38.99
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  • The 20 Ps of Marketing (A Complete Guide to Marketing Strategy) by David Pearson, 9780749471064
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    The 20 Ps of Marketing (A Complete Guide to Marketing Strategy) $38.99
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  • Persuasive Copywriting (Cut Through the Noise and Communicate With Impact) by Andy Maslen, 9780749483661
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    Persuasive Copywriting (Cut Through the Noise and Communicate With Impact) $38.99
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  • The Best Digital Marketing Campaigns in the World II by Damian Ryan, 9780749469689
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    The Best Digital Marketing Campaigns in the World II $38.99
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  • The Branded Mind (What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand) by Erik Du Plessis, 9780749461256
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    The Branded Mind (What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand) $41.99
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  • Scoring Points (How Tesco Continues to Win Customer Loyalty) by Clive Humby, Terry Hunt, Tim Phillips, 9780749453381
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    Scoring Points (How Tesco Continues to Win Customer Loyalty) $45.99
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  • Selling Your Value Proposition (How to Transform Your Business into a Selling Organization) by Cindy Barnes, Helen Blake, Tamara Howard, 9780749479916
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    Selling Your Value Proposition (How to Transform Your Business into a Selling Organization) $52.00
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  • Shopper Marketing (How to Increase Purchase Decisions at the Point of Sale) by Markus Ståhlberg, Ville Maila, 9780749464714
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    Shopper Marketing (How to Increase Purchase Decisions at the Point of Sale) $45.99
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  • The Commercial Charity (How Business Thinking Can Help Non-Profits Grow Impact and Income) - 9781789663280 by Martyn Drake, 9781789663280
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    The Commercial Charity (How Business Thinking Can Help Non-Profits Grow Impact and Income) - 9781789663280 $38.99
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  • Participation Marketing (Unleashing Employees to Participate and Become Brand Storytellers) - 9780749482107 by Michael Brito, 9780749482107
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    Participation Marketing (Unleashing Employees to Participate and Become Brand Storytellers) - 9780749482107 $38.99
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  • Stand-out Marketing (How to Differentiate Your Organization in a Sea of Sameness) - 9781789664829 by Simon Kelly, Paul Johnston, Stacey Danheiser, 9781789664829
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    Stand-out Marketing (How to Differentiate Your Organization in a Sea of Sameness) - 9781789664829 $47.99
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  • The Direct to Consumer Playbook (The Stories and Strategies of the Brands that Wrote the DTC Rules) - 9781398605428 by Mike Stevens, 9781398605428
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    The Direct to Consumer Playbook (The Stories and Strategies of the Brands that Wrote the DTC Rules) - 9781398605428 $38.99
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  • PR Technology, Data and Insights (Igniting a Positive Return on Your Communications Investment) by Mark Weiner, Tina McCorkindale, 9781398600409
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    PR Technology, Data and Insights (Igniting a Positive Return on Your Communications Investment) $47.99
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  • Podcasting Marketing Strategy (A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast) - 9780749486235 by Daniel Rowles, Ciaran Rogers, 9780749486235
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    Podcasting Marketing Strategy (A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast) - 9780749486235 $38.99
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  • Rethinking Prestige Branding (Secrets of the Ueber-Brands) - 9780749470036 by Wolfgang Schaefer, JP Kuehlwein, 9780749470036
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    Rethinking Prestige Branding (Secrets of the Ueber-Brands) - 9780749470036 $38.99
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  • On Purpose (Delivering a Branded Customer Experience People Love) by Shaun Smith, Andy Milligan, 9780749471910
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    On Purpose (Delivering a Branded Customer Experience People Love) $38.99
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  • Sales and Marketing Channels (How to Build and Manage Distribution Strategy) by Julian Dent, Michael White, 9780749482145
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    Sales and Marketing Channels (How to Build and Manage Distribution Strategy) $52.00
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  • Paid Attention (Innovative Advertising for a Digital World) - 9781398602502 by Faris Yakob, 9781398602502
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    Paid Attention (Innovative Advertising for a Digital World) - 9781398602502 $38.99
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  • Retail Marketing Strategy (Delivering Shopper Delight) by Constant Berkhout, 9780749476915
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    Retail Marketing Strategy (Delivering Shopper Delight) $47.99
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  • Myths of Branding (Dispel the Misconceptions and Become a Brand Expert) by Simon Bailey, Andy Milligan, 9781398608177
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    Myths of Branding (Dispel the Misconceptions and Become a Brand Expert) $47.00
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  • The Digital Marketing Handbook (Deliver Powerful Digital Campaigns) by Simon Kingsnorth, 9781398603394
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    The Digital Marketing Handbook (Deliver Powerful Digital Campaigns) $38.99
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  • Public Relations and the Social Web (How to Use Social Media and Web 2.0 in Communications) by Rob Brown, 9780749455071
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    Public Relations and the Social Web (How to Use Social Media and Web 2.0 in Communications) $39.95
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  • Practical Text Analytics (Interpreting Text and Unstructured Data for Business Intelligence) - 9780749474010 by Steven Struhl, 9780749474010
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    Practical Text Analytics (Interpreting Text and Unstructured Data for Business Intelligence) - 9780749474010 $47.99
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  • The Complete Marketer (60 Essential Concepts for Marketing Excellence) by Malcolm McDonald, Mike Meldrum, 9780749466763
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    The Complete Marketer (60 Essential Concepts for Marketing Excellence) $34.99
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  • Smarketing (How to Achieve Competitive Advantage through Blended Sales and Marketing) by Timothy Hughes, Adam Gray, Hugo Whicher, 9780749483586
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    Smarketing (How to Achieve Competitive Advantage through Blended Sales and Marketing) $38.99
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  • The Advertised Mind (Groundbreaking Insights into How Our Brains Respond to Advertising) by Erik Du Plessis, 9780749450243
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    The Advertised Mind (Groundbreaking Insights into How Our Brains Respond to Advertising) $34.99
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  • The Fluid Consumer (Next Generation Growth and Branding in the Digital Age) by Teo Correia, 9780749478377
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    The Fluid Consumer (Next Generation Growth and Branding in the Digital Age) $41.99
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  • Neuro Design (Neuromarketing Insights to Boost Engagement and Profitability) by Darren Bridger, 9780749478889
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    Neuro Design (Neuromarketing Insights to Boost Engagement and Profitability) $38.99
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  • Stickier Marketing (How to Win Customers in a Digital Age) by Grant Leboff, 9780749471088
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    Stickier Marketing (How to Win Customers in a Digital Age) $38.99
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  • Researching Customer Satisfaction and Loyalty (How to Find Out What People Really Think) by Paul Szwarc, 9780749443368
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    Researching Customer Satisfaction and Loyalty (How to Find Out What People Really Think) $47.99
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  • Risk Issues and Crisis Management in Public Relations (A Casebook of Best Practice) by Michael Regester, Judy Larkin, 9780749451073
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    Risk Issues and Crisis Management in Public Relations (A Casebook of Best Practice) $45.99
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  • Retail Disruptors (The Spectacular Rise and Impact of the Hard Discounters) by Jan-Benedict Steenkamp, Laurens Sloot, 9780749483470
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  • Successful Employee Communications (A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication) by Sue Dewhurst, Liam FitzPatrick, 9781398604483
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  • How Cool Brands Stay Hot (Branding to Generations Y and Z) by Joeri Van Den Bergh, Mattias Behrer, 9780749477172
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    How Cool Brands Stay Hot (Branding to Generations Y and Z) $38.99
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  • Games and Gamification in Market Research (Increasing Consumer Engagement in Research for Business Success) by Betty Adamou, 9780749483357
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  • From Marginal to Mainstream (Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First) by Helen Edwards, 9781398604315
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    From Marginal to Mainstream (Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First) $38.99
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  • International Brand Strategy (A Guide to Achieving Global Brand Growth) by Sean Duffy, 9781789666298
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    International Brand Strategy (A Guide to Achieving Global Brand Growth) $47.99
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  • In Your Creative Element (The Formula for Creative Success in Business) by Claire Bridges, 9780749477325
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    In Your Creative Element (The Formula for Creative Success in Business) $38.99
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  • Innovative B2B Marketing (New Models, Processes and Theory) by Simon Hall, 9781398604766
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    Innovative B2B Marketing (New Models, Processes and Theory) $38.99
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  • Key Account Management (Tools and Techniques for Achieving Profitable Key Supplier Status) - 9780749469405 by Peter Cheverton, 9780749469405
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    Key Account Management (Tools and Techniques for Achieving Profitable Key Supplier Status) - 9780749469405 $55.00
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  • Marketing Analytics (A Practical Guide to Improving Consumer Insights Using Data Techniques) by Mike Grigsby, 9781398608191
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  • Inspiring Green Consumer Choices (Leverage Neuroscience to Reshape Marketplace Behavior) - 9781398601000 by Michael E. Smith, 9781398601000
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  • Fashion Brand Management (Plan, Scale and Market a Successful Fashion Business) - 9781398609006 by Alison Lowe, 9781398609006
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    Fashion Brand Management (Plan, Scale and Market a Successful Fashion Business) - 9781398609006 $41.99
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  • Leading the Customer Experience (How to Chart a Course and Deliver Outstanding Results) - 9781789666878 by Brad Cleveland, Scott McKain, 9781789666878
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    Leading the Customer Experience (How to Chart a Course and Deliver Outstanding Results) - 9781789666878 $45.99
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