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The Retail Value Chain (How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies)
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$49.99
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Product Details
Author:
Sami Finne, Hanna Sivonen
Format:
Hardcover
Pages:
384
Publisher:
Kogan Page (December 30, 2008)
Language:
English
Audience:
College/higher education
ISBN-13:
9780749454562
ISBN-10:
0749454563
Weight:
29.12oz
Dimensions:
6.54" x 9.53" x 1.18"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260126163248-20260126.xml
Folder:
TWO RIVERS
List Price:
$49.99
Case Pack:
20
As low as:
$42.99
Publisher Identifier:
P-PER
Discount Code:
C
Pub Discount:
60
Imprint:
Kogan Page
Overview
The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more.
In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.
