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Your Brain Is (Almost) Perfect (How We Make Decisions)

List Price: $27.00
SKU:
9780452288843
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25 unit(s)
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  • Product Details

    Author:
    Read Montague
    Format:
    Paperback
    Pages:
    352
    Publisher:
    Penguin Publishing Group (September 25, 2007)
    Language:
    English
    ISBN-13:
    9780452288843
    ISBN-10:
    0452288843
    Weight:
    11.2oz
    Dimensions:
    5.49" x 8.38" x 0.74"
    Case Pack:
    36
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260705T122003_156890354-20260705.xml
    Folder:
    RandomHouse
    As low as:
    $20.79
    List Price:
    $27.00
    Publisher Identifier:
    P-RH
    Discount Code:
    A
    QuickShip:
    Yes
    Audience:
    General/trade
    Country of Origin:
    United States
    Pub Discount:
    65
    Imprint:
    Plume
  • Overview

    ?A fascinating introduction? (Steven Pinker) to the science of decision-making

    One of the leading thinkers in the computational neuroscience revolution offers a brilliant new perspective on the mind?s decision-making process. Why do we make the choices we make? How can science explain free will? If our brains are like slow computers originally programmed for survival with goals like food, water, and sex, why do we make choices that go against our own biological best interests? Where do values come from? What role do emotions play? From how we decide what we consume to the romantic, ethical, and financial choices we make, Read Montague guides readers through a new approach to the mind that is both entertaining and illuminating.