null
Loading... Please wait...
FREE SHIPPING on All Unbranded Items LEARN MORE
Print This Page

The Ideological Brain (The Radical Science of Flexible Thinking)

List Price: $29.99
SKU:
9781250344595
Quantity:
Minimum Purchase
25 unit(s)
  • Availability: Confirm prior to ordering
  • Branding: minimum 50 pieces (add’l costs below)
  • Check Freight Rates (branded products only)

Branding Options (v), Availability & Lead Times

  • 1-Color Imprint: $2.00 ea.
  • Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
  • Belly-Band Wrap: $2.50 ea. (full-color printed)
  • Set-Up Charge: $45 per decoration
FULL DETAILS
  • Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
  • Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
  • Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
  • RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
  • Product Details

    Author:
    Leor Zmigrod
    Format:
    Hardcover
    Pages:
    304
    Publisher:
    Henry Holt and Co. (March 25, 2025)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781250344595
    ISBN-10:
    125034459X
    Weight:
    16.8oz
    Dimensions:
    6.45" x 9.55" x 0.95"
    File:
    Macmillan Trade-Macmillan_Print_US_Trade_20260513220439-20260513.xml
    Folder:
    Macmillan Trade
    List Price:
    $29.99
    Case Pack:
    20
    As low as:
    $23.09
    Publisher Identifier:
    P-STM
    Discount Code:
    A
    QuickShip:
    Yes
    Pub Discount:
    65
    Imprint:
    Henry Holt and Co.
  • Overview

    Named a best book of the year by The Guardian and The Telegraph

    Why do some people become radicalized?
    How do ideologies shape the human brain?
    And how can we unchain our minds from toxic dogmas?

    In The Ideological Brain, Leor Zmigrod reveals the deep connections between political beliefs and the biology of the brain. Drawing on her cutting-edge research, she exposes the complex interplay between cognition and environment that predisposes some individuals to inflexible ways of thinking. The human brain faces a set of dilemmas every day: how to achieve coherence from fragmented sensory inpsuts and how to attain connection with other people in an increasingly atomized and isolating world. Ideologies offer a shortcut, providing easy answers, scripts to follow, and a sense of shared identity. But ideologies also come at a cost: demanding conformity and suppressing individuality through rigid rules, repetitive rituals, and intolerance. Once ideologies grip our minds, they fundamentally transform the way we think, act, and interact with others, making us less sensitive and adaptable.

    Guiding readers through her innovative experiments, Zmigrod uncovers the hidden mechanisms driving our beliefs and behaviors and argues that our politics are not superficial but rather woven into the fabric of our minds. Her results show that ideologues across the political spectrum struggle to change their thought patterns when faced with new information. While some individuals are more susceptible to dogmatic thinking than others, all of us can strive to be more flexible, and Zmigrod ultimately explains how we can keep our minds open in the face of extreme ideologies. Eye-opening, provocative, and unforgettable, The Ideological Brain is a groundbreaking book that challenges us to resist black-and-white thinking and reassess our closest convictions.