- Home
- Science
- Life Sciences
- The Genius Within (Unlocking Your Brain's Potential)
The Genius Within (Unlocking Your Brain's Potential)
List Price:
$27.95
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
David Adam
Format:
Hardcover
Pages:
320
Publisher:
Pegasus Books (February 6, 2018)
Language:
English
ISBN-13:
9781681776743
ISBN-10:
168177674X
Dimensions:
6" x 9" x 1.3"
Case Pack:
24
File:
Eloquence-SimonSchuster_09032026_P10573212_onix30_Complete-20260903.xml
Folder:
Eloquence
List Price:
$27.95
As low as:
$21.52
Publisher Identifier:
P-SS
Discount Code:
A
Weight:
17.92oz
Audience:
General/trade
Pub Discount:
65
Imprint:
Pegasus Books
Overview
Following the success of The Man Who Couldn’t Stop, David Adam now expounds on the latest research into intelligence, revealing how this revolution in neuroscience will help us access the untapped potential locked within us all.
What if you have more intelligence than you realize? What if there is a genius inside you, just waiting to be released? And what if the route to better brain power is not hard work or thousands of hours of practice but to simply swallow a pill?
In The Genius Within, David Adam explores the groundbreaking neuroscience of cognitive enhancement that is changing the way the brain and the mind works—to make it better, sharper, more focused and, yes, more intelligent. He considers how we measure and judge intelligence, taking us on a fascinating tour of the history of brain science and medicine, from gentlemen scientist brain autopsy clubs to case studies of mental health patients with extraordinary savant abilities.
In addition to reporting on the latest research and fascinating case studies, David also goes on his own personal journey to investigate the possibilities of neuroenhancement, using himself as a guinea pig for smart pills and electrical brain stimulation in order to improve his IQ scores and cheat his way into MENSA. Getting to the heart of how we think about intelligence and mental ability, The Genius Within plunges into deep ethical, neuroscientific, and historical pools of enquiry about the science of brain function, untapping potential, and what it means for all of us.
Going to the heart of how we consider, measure, and judge mental ability, The Genius Within asks difficult questions about the science that could rank and define us, and inevitably shape our future.
What if you have more intelligence than you realize? What if there is a genius inside you, just waiting to be released? And what if the route to better brain power is not hard work or thousands of hours of practice but to simply swallow a pill?
In The Genius Within, David Adam explores the groundbreaking neuroscience of cognitive enhancement that is changing the way the brain and the mind works—to make it better, sharper, more focused and, yes, more intelligent. He considers how we measure and judge intelligence, taking us on a fascinating tour of the history of brain science and medicine, from gentlemen scientist brain autopsy clubs to case studies of mental health patients with extraordinary savant abilities.
In addition to reporting on the latest research and fascinating case studies, David also goes on his own personal journey to investigate the possibilities of neuroenhancement, using himself as a guinea pig for smart pills and electrical brain stimulation in order to improve his IQ scores and cheat his way into MENSA. Getting to the heart of how we think about intelligence and mental ability, The Genius Within plunges into deep ethical, neuroscientific, and historical pools of enquiry about the science of brain function, untapping potential, and what it means for all of us.
Going to the heart of how we consider, measure, and judge mental ability, The Genius Within asks difficult questions about the science that could rank and define us, and inevitably shape our future.








