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Scatterbrain (How the Mind's Mistakes Make Humans Creative, Innovative, and Successful)

List Price: $27.95
SKU:
9781771644013
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Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Henning Beck
    Format:
    Hardcover
    Pages:
    352
    Publisher:
    Greystone Books (October 8, 2019)
    Language:
    English
    ISBN-13:
    9781771644013
    ISBN-10:
    177164401X
    Dimensions:
    6" x 9"
    Case Pack:
    14
    File:
    PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20250917130148-20250918.xml
    Folder:
    PGW
    List Price:
    $27.95
    As low as:
    $21.52
    Publisher Identifier:
    P-PER
    Discount Code:
    A
    Audience:
    General/trade
    Country of Origin:
    Canada
    Pub Discount:
    65
    Weight:
    21.6oz
    Imprint:
    Greystone Books
  • Overview

    In this mind-bending book, an esteemed neuroscientist explains why perfectionism is pointless—and argues that mistakes, missteps, and flaws are the keys to success.

    Remember that time you screwed up simple math or forgot the name of your favorite song? What if someone told you that such embarrassing “brain farts” are actually secret weapons, proof of your superiority to computers and AI?

    In Scatterbrain, we learn that boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, among other benefits of our faulty minds. Throughout, award-winning neuroscientist Henning Beck’s hilarious asides and brain-boosting advice make for delightful reading of the most cutting-edge neuroscience our brains will (maybe never) remember.