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Quick Service Restaurants, Franchising, and Multi-Unit Chain Management - 9780789017055
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$87.99
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Product Details
Author:
Francis A Kwansa, H.G. Parsa
Format:
Paperback
Pages:
370
Publisher:
Taylor & Francis (June 7, 2002)
Language:
English
ISBN-13:
9780789017055
ISBN-10:
0789017059
Weight:
24oz
File:
TAYLORFRANCIS-TayFran_260113055421006-20260113.xml
Folder:
TAYLORFRANCIS
List Price:
$87.99
Case Pack:
20
As low as:
$83.59
Publisher Identifier:
P-CRC
Discount Code:
H
Dimensions:
6" x 9"
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Learn about new strategies to improve service, quality, and profitability for quick service restaurants!Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America. This informative book contains vital information on:
- growth, change and strategy in the international foodservice industry
- food safety as an international problem and the formation of outreach committees to combat the challenges faced globally
- food consumption patterns and the driving forces that influence consumer food preferences
- the differences between mature and younger customers’ expectations and experiences in QSRs, casual, and fine dining restaurants
- consumer attitudes toward airline food
- adding quick-service meals to airplane menus
- factors influencing parental patronage of QSRs
- a case study on how Billy Ingram, founder of White Castle restaurants, made the hamburger a staple on American menus
