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Gut Feelings (The Intelligence of the Unconscious)
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Product Details
Author:
Gerd Gigerenzer
Format:
Paperback
Pages:
288
Publisher:
Penguin Publishing Group (June 24, 2008)
Language:
English
ISBN-13:
9780143113768
ISBN-10:
0143113763
Weight:
6.8oz
Dimensions:
5" x 7.7" x 0.5"
Case Pack:
76
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T165352_155746789-20260405.xml
Folder:
RandomHouse
As low as:
$13.86
List Price:
$18.00
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Penguin Books
Overview
Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell?s Blink
Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition?a suite of gut feelings that have evolved over the millennia specifically for making decisions. ?Gladwell drew heavily on Gigerenzer?s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma? (BusinessWeek).
Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition?a suite of gut feelings that have evolved over the millennia specifically for making decisions. ?Gladwell drew heavily on Gigerenzer?s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma? (BusinessWeek).
