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  • GDPR (How To Achieve and Maintain Compliance) by Mark Foulsham, Brian Hitchen, Andrew Denley, 9781138326170
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    GDPR (How To Achieve and Maintain Compliance) $52.99
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  • New Horizons in Arts, Heritage, Nonprofit and Social Marketing by Roger Bennett, Finola Kerrigan, Daragh O'Reilly, 9781138118270
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    New Horizons in Arts, Heritage, Nonprofit and Social Marketing $42.99
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  • Understanding Women's Magazines (Publishing, Markets and Readerships in Late-Twentieth Century Britain) - 9780415216395 by Anna Gough-Yates, 9780415216395
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    Understanding Women's Magazines (Publishing, Markets and Readerships in Late-Twentieth Century Britain) - 9780415216395 $57.99
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  • Turn Up the Volume (A Down and Dirty Guide to Podcasting) by Michael O'Connell, 9781138218031
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    Turn Up the Volume (A Down and Dirty Guide to Podcasting) $55.99
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  • Real-Life Marketing and Promotion Strategies in College Libraries (Connecting With Campus and Community) by Barbara Petruzzelli, 9780789031587
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    Real-Life Marketing and Promotion Strategies in College Libraries (Connecting With Campus and Community) $39.99
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  • Race, Ethnicity, and Consumption (A Sociological View) - 9781138562615 by Patricia Banks, 9781138562615
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    Race, Ethnicity, and Consumption (A Sociological View) - 9781138562615 $57.99
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  • Marketing in Publishing by Robin Birn, Patrick Forsyth, 9780415151344
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    Marketing in Publishing $55.99
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  • Marketing and Managing Electronic Reserves by Trevor A. Dawes, 9780789034045
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    Marketing and Managing Electronic Reserves $39.99
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  • The Value Trail (How to Effectively Understand, Deploy and Monitor Successful Business Models) by Marc Sanso, 9780367606138
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    The Value Trail (How to Effectively Understand, Deploy and Monitor Successful Business Models) $48.99
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  • Pocket Guide for Hospitality Managers by Conrad Lashley, Michael N. Chibili, 9789001885823
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    Pocket Guide for Hospitality Managers $55.99
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  • Truth in Marketing (A theory of claim-evidence relations) by Thomas Anker, 9780367872281
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    Truth in Marketing (A theory of claim-evidence relations) $34.99
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  • Studies in Chinese Price History by Endymion Porter Wilkinson, 9781138311831
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    Studies in Chinese Price History $48.99
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  • Ready, Launch, Brand (The Lean Marketing Guide for Startups) by Orly Zeewy, 9780367466626
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    Ready, Launch, Brand (The Lean Marketing Guide for Startups) $34.99
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  • Using Semiotics in Marketing (How to Achieve Consumer Insight for Brand Growth and Profits) - 9781398607644 by Rachel Lawes, 9781398607644
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    Using Semiotics in Marketing (How to Achieve Consumer Insight for Brand Growth and Profits) - 9781398607644 $42.99
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  • The Power of Customer Experience (How to Use Customer-centricity to Drive Sales and Profitability) - 9781789667875 by Martin Newman, 9781789667875
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    The Power of Customer Experience (How to Use Customer-centricity to Drive Sales and Profitability) - 9781789667875 $38.99
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  • Using Artificial Intelligence in Marketing (How to Harness AI and Maintain the Competitive Edge) by Katie King, 9780749483395
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    Using Artificial Intelligence in Marketing (How to Harness AI and Maintain the Competitive Edge) $38.99
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  • The Management of Luxury (An International Guide) by Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke, 9780749481827
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    The Management of Luxury (An International Guide) $52.00
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  • The TV Brand Builders (How to Win Audiences and Influence Viewers) by Andy Bryant, Charlie Mawer, 9780749476687
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    The TV Brand Builders (How to Win Audiences and Influence Viewers) $42.99
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  • Truth Be Told (How Authentic Marketing and Communications Wins in the Purposeful Age) - 9781398600164 by John O'Brien, David Gallagher, 9781398600164
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    Truth Be Told (How Authentic Marketing and Communications Wins in the Purposeful Age) - 9781398600164 $38.99
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  • The Gen Z Frequency (How Brands Tune In and Build Credibility) - 9780749482480 by Gregg L. Witt, Derek E. Baird, 9780749482480
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    The Gen Z Frequency (How Brands Tune In and Build Credibility) - 9780749482480 $38.99
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  • Video Marketing (Create Engaging Video Campaigns to Drive Brand Growth and Sales) by Jon Mowat, 9781398601147
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    Video Marketing (Create Engaging Video Campaigns to Drive Brand Growth and Sales) $38.99
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  • Using Semiotics in Retail (Leverage Consumer Insight to Engage Shoppers and Boost Sales) by Rachel Lawes, 9781398603820
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    Using Semiotics in Retail (Leverage Consumer Insight to Engage Shoppers and Boost Sales) $45.99
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  • The Retail Value Chain (How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies) by Sami Finne, Hanna Sivonen, 9780749454562
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    The Retail Value Chain (How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies) $49.99
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  • When Digital Becomes Human (The Transformation of Customer Relationships) - 9780749473235 by Steven Van Belleghem, 9780749473235
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    When Digital Becomes Human (The Transformation of Customer Relationships) - 9780749473235 $38.99
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  • Wild Thinking (25 Unconventional Ideas to Grow Your Brand and Your Business) by Nick Liddell, Richard Buchanan, 9780749484507
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    Wild Thinking (25 Unconventional Ideas to Grow Your Brand and Your Business) $38.99
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  • Understanding Social Media (How to Create a Plan for Your Business that Works) by Damian Ryan, 9780749473563
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    Understanding Social Media (How to Create a Plan for Your Business that Works) $38.99
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  • Understanding Digital Marketing (A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns) by Damian Ryan, 9781789666014
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    Understanding Digital Marketing (A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns) $34.99
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  • Powerful B2B Content (Using Brand Journalism to Create Compelling and Authentic Storytelling) by Gay Flashman, 9781789660999
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  • The Definitive Guide to Strategic Content Marketing (Perspectives, Issues, Challenges and Solutions) by Lazar Dzamic, Justin Kirby, 9780749482220
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    The Definitive Guide to Strategic Content Marketing (Perspectives, Issues, Challenges and Solutions) $38.99
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  • Predictive Analytics for Marketers (Using Data Mining for Business Advantage) by Barry Leventhal, 9780749479930
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    Predictive Analytics for Marketers (Using Data Mining for Business Advantage) $38.99
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  • Strategic Alliances and Marketing Partnerships (Gaining Competitive Advantage Through Collaboration and Partnering) by Richard Gibbs, Andrew Humphries, 9780749454845
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    Strategic Alliances and Marketing Partnerships (Gaining Competitive Advantage Through Collaboration and Partnering) $55.99
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  • Neuromarketing in Action (How to Talk and Sell to the Brain) by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc, 9780749469276
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    Neuromarketing in Action (How to Talk and Sell to the Brain) $38.99
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  • Native Advertising (The Essential Guide) by Dale Lovell, 9780749481162
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    Native Advertising (The Essential Guide) $38.99
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  • The Conversation Company (Boost Your Business Through Culture, People and Social Media) by Steven Van Belleghem, 9780749464738
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    The Conversation Company (Boost Your Business Through Culture, People and Social Media) $38.99
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  • The 20 Ps of Marketing (A Complete Guide to Marketing Strategy) by David Pearson, 9780749471064
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    The 20 Ps of Marketing (A Complete Guide to Marketing Strategy) $38.99
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  • Persuasive Copywriting (Cut Through the Noise and Communicate With Impact) by Andy Maslen, 9780749483661
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    Persuasive Copywriting (Cut Through the Noise and Communicate With Impact) $38.99
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  • The Best Digital Marketing Campaigns in the World II by Damian Ryan, 9780749469689
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    The Best Digital Marketing Campaigns in the World II $38.99
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  • The Branded Mind (What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand) by Erik Du Plessis, 9780749461256
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    The Branded Mind (What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand) $41.99
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  • Scoring Points (How Tesco Continues to Win Customer Loyalty) by Clive Humby, Terry Hunt, Tim Phillips, 9780749453381
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    Scoring Points (How Tesco Continues to Win Customer Loyalty) $45.99
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  • Selling Your Value Proposition (How to Transform Your Business into a Selling Organization) by Cindy Barnes, Helen Blake, Tamara Howard, 9780749479916
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    Selling Your Value Proposition (How to Transform Your Business into a Selling Organization) $52.00
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  • Shopper Marketing (How to Increase Purchase Decisions at the Point of Sale) by Markus Ståhlberg, Ville Maila, 9780749464714
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    Shopper Marketing (How to Increase Purchase Decisions at the Point of Sale) $45.99
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  • The Commercial Charity (How Business Thinking Can Help Non-Profits Grow Impact and Income) - 9781789663280 by Martyn Drake, 9781789663280
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    The Commercial Charity (How Business Thinking Can Help Non-Profits Grow Impact and Income) - 9781789663280 $38.99
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  • Participation Marketing (Unleashing Employees to Participate and Become Brand Storytellers) - 9780749482107 by Michael Brito, 9780749482107
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    Participation Marketing (Unleashing Employees to Participate and Become Brand Storytellers) - 9780749482107 $38.99
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  • Stand-out Marketing (How to Differentiate Your Organization in a Sea of Sameness) - 9781789664829 by Simon Kelly, Paul Johnston, Stacey Danheiser, 9781789664829
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    Stand-out Marketing (How to Differentiate Your Organization in a Sea of Sameness) - 9781789664829 $47.99
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  • Podcasting Marketing Strategy (A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast) - 9780749486235 by Daniel Rowles, Ciaran Rogers, 9780749486235
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    Podcasting Marketing Strategy (A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast) - 9780749486235 $38.99
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  • Rethinking Prestige Branding (Secrets of the Ueber-Brands) - 9780749470036 by Wolfgang Schaefer, JP Kuehlwein, 9780749470036
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    Rethinking Prestige Branding (Secrets of the Ueber-Brands) - 9780749470036 $38.99
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  • On Purpose (Delivering a Branded Customer Experience People Love) by Shaun Smith, Andy Milligan, 9780749471910
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    On Purpose (Delivering a Branded Customer Experience People Love) $38.99
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  • Sales and Marketing Channels (How to Build and Manage Distribution Strategy) by Julian Dent, Michael White, 9780749482145
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    Sales and Marketing Channels (How to Build and Manage Distribution Strategy) $52.00
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  • Paid Attention (Innovative Advertising for a Digital World) - 9781398602502 by Faris Yakob, 9781398602502
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    Paid Attention (Innovative Advertising for a Digital World) - 9781398602502 $38.99
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  • Retail Marketing Strategy (Delivering Shopper Delight) by Constant Berkhout, 9780749476915
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    Retail Marketing Strategy (Delivering Shopper Delight) $47.99
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  • Myths of Branding (Dispel the Misconceptions and Become a Brand Expert) by Simon Bailey, Andy Milligan, 9781398608177
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    Myths of Branding (Dispel the Misconceptions and Become a Brand Expert) $47.00
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  • The Digital Marketing Handbook (Deliver Powerful Digital Campaigns) by Simon Kingsnorth, 9781398603394
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    The Digital Marketing Handbook (Deliver Powerful Digital Campaigns) $38.99
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  • Public Relations and the Social Web (How to Use Social Media and Web 2.0 in Communications) by Rob Brown, 9780749455071
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    Public Relations and the Social Web (How to Use Social Media and Web 2.0 in Communications) $39.95
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  • Practical Text Analytics (Interpreting Text and Unstructured Data for Business Intelligence) - 9780749474010 by Steven Struhl, 9780749474010
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    Practical Text Analytics (Interpreting Text and Unstructured Data for Business Intelligence) - 9780749474010 $47.99
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  • The Complete Marketer (60 Essential Concepts for Marketing Excellence) by Malcolm McDonald, Mike Meldrum, 9780749466763
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    The Complete Marketer (60 Essential Concepts for Marketing Excellence) $34.99
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  • Smarketing (How to Achieve Competitive Advantage through Blended Sales and Marketing) by Timothy Hughes, Adam Gray, Hugo Whicher, 9780749483586
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    Smarketing (How to Achieve Competitive Advantage through Blended Sales and Marketing) $38.99
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  • The Advertised Mind (Groundbreaking Insights into How Our Brains Respond to Advertising) by Erik Du Plessis, 9780749450243
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    The Advertised Mind (Groundbreaking Insights into How Our Brains Respond to Advertising) $34.99
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  • The Fluid Consumer (Next Generation Growth and Branding in the Digital Age) by Teo Correia, 9780749478377
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    The Fluid Consumer (Next Generation Growth and Branding in the Digital Age) $41.99
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  • Stickier Marketing (How to Win Customers in a Digital Age) by Grant Leboff, 9780749471088
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    Stickier Marketing (How to Win Customers in a Digital Age) $38.99
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  • Risk Issues and Crisis Management in Public Relations (A Casebook of Best Practice) by Michael Regester, Judy Larkin, 9780749451073
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    Risk Issues and Crisis Management in Public Relations (A Casebook of Best Practice) $45.99
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  • Retail Disruptors (The Spectacular Rise and Impact of the Hard Discounters) by Jan-Benedict Steenkamp, Laurens Sloot, 9780749483470
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    Retail Disruptors (The Spectacular Rise and Impact of the Hard Discounters) $38.99
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  • Successful Employee Communications (A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication) by Sue Dewhurst, Liam FitzPatrick, 9781398604483
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    Successful Employee Communications (A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication) $45.99
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  • How Cool Brands Stay Hot (Branding to Generations Y and Z) by Joeri Van Den Bergh, Mattias Behrer, 9780749477172
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    How Cool Brands Stay Hot (Branding to Generations Y and Z) $38.99
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  • Games and Gamification in Market Research (Increasing Consumer Engagement in Research for Business Success) by Betty Adamou, 9780749483357
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    Games and Gamification in Market Research (Increasing Consumer Engagement in Research for Business Success) $52.00
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  • From Marginal to Mainstream (Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First) by Helen Edwards, 9781398604315
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    From Marginal to Mainstream (Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First) $38.99
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  • International Brand Strategy (A Guide to Achieving Global Brand Growth) by Sean Duffy, 9781789666298
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    International Brand Strategy (A Guide to Achieving Global Brand Growth) $47.99
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  • In Your Creative Element (The Formula for Creative Success in Business) by Claire Bridges, 9780749477325
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    In Your Creative Element (The Formula for Creative Success in Business) $38.99
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  • Key Account Management (Tools and Techniques for Achieving Profitable Key Supplier Status) - 9780749469405 by Peter Cheverton, 9780749469405
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    Key Account Management (Tools and Techniques for Achieving Profitable Key Supplier Status) - 9780749469405 $55.00
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  • Fashion Brand Management (Plan, Scale and Market a Successful Fashion Business) - 9781398609006 by Alison Lowe, 9781398609006
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    Fashion Brand Management (Plan, Scale and Market a Successful Fashion Business) - 9781398609006 $41.99
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  • Leading the Customer Experience (How to Chart a Course and Deliver Outstanding Results) - 9781789666878 by Brad Cleveland, Scott McKain, 9781789666878
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    Leading the Customer Experience (How to Chart a Course and Deliver Outstanding Results) - 9781789666878 $45.99
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  • Experiential Marketing (A Practical Guide to Interactive Brand Experiences) by Shirra Smilansky, 9780749480967
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    Experiential Marketing (A Practical Guide to Interactive Brand Experiences) $45.99
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  • Living the Brand (How to Transform Every Member of Your Organization into a Brand Champion) by Nicholas Ind, 9780749450830
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    Living the Brand (How to Transform Every Member of Your Organization into a Brand Champion) $45.99
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  • Malcolm McDonald on Key Account Management by Malcolm McDonald, Beth Rogers, 9780749480776
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    Malcolm McDonald on Key Account Management $38.99
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  • Marketing with Strategic Empathy (Inspiring Strategy with Deeper Consumer Insight) by Claire Brooks, 9780749477547
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    Marketing with Strategic Empathy (Inspiring Strategy with Deeper Consumer Insight) $47.99
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  • Kapferer on Luxury (How Luxury Brands Can Grow Yet Remain Rare) - 9780749474362 by Jean-Noël Kapferer, 9780749474362
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    Kapferer on Luxury (How Luxury Brands Can Grow Yet Remain Rare) - 9780749474362 $45.99
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  • Implementing Key Account Management (Designing Customer-Centric Processes for Mutual Growth) by Javier Marcos, Mark Davies, Rodrigo Guesalaga, Sue Holt, 9780749482756
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    Implementing Key Account Management (Designing Customer-Centric Processes for Mutual Growth) $52.00
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  • Luxury World (The Past, Present and Future of Luxury Brands) by Mark Tungate, 9780749452636
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    Luxury World (The Past, Present and Future of Luxury Brands) $41.99
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  • Managing Luxury Brands (A Complete Guide to Contemporary Luxury Brand Strategies) by Eleonora Cattaneo, 9781398606401
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    Managing Luxury Brands (A Complete Guide to Contemporary Luxury Brand Strategies) $52.00
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  • Inclusive Marketing (Why Representation Matters to Your Customers and Your Brand) by Jerry Daykin, 9781398607316
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    Inclusive Marketing (Why Representation Matters to Your Customers and Your Brand) $38.99
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  • Evaluating Public Relations (A Guide to Planning, Research and Measurement) by Tom Watson, Paul Noble, 9780749468897
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    Evaluating Public Relations (A Guide to Planning, Research and Measurement) $52.00
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  • Fashion Brands (Branding Style from Armani to Zara) by Mark Tungate, 9780749464462
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    Fashion Brands (Branding Style from Armani to Zara) $38.99
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  • Influential Internal Communication (Streamline Your Corporate Communication to Drive Efficiency and Engagement) - 9781789666137 by Jenni Field, 9781789666137
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    Influential Internal Communication (Streamline Your Corporate Communication to Drive Efficiency and Engagement) - 9781789666137 $45.99
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  • Marketing Metrics (Leverage Analytics and Data to Optimize Marketing Strategies) - 9781398606593 by Christina Inge, 9781398606593
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    Marketing Metrics (Leverage Analytics and Data to Optimize Marketing Strategies) - 9781398606593 $42.99
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  • Marketing Excellence 3 (Award-winning Companies Reveal the Secrets of Their Success) by Hugh Burkitt, 9780749473785
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    Marketing Excellence 3 (Award-winning Companies Reveal the Secrets of Their Success) $44.99
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  • Malcolm McDonald on Marketing Planning (Understanding Marketing Plans and Strategy) by Malcolm McDonald, 9780749478216
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    Malcolm McDonald on Marketing Planning (Understanding Marketing Plans and Strategy) $38.99
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  • Building Brand Experiences (A Practical Guide to Retaining Brand Relevance) by Darren Coleman, 9780749481568
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    Building Brand Experiences (A Practical Guide to Retaining Brand Relevance) $38.99
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  • Advanced Customer Analytics (Targeting, Valuing, Segmenting and Loyalty Techniques) by Mike Grigsby, 9780749477158
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    Advanced Customer Analytics (Targeting, Valuing, Segmenting and Loyalty Techniques) $47.99
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  • Activate Brand Purpose (How to Harness the Power of Movements to Transform Your Company) - 9781789668247 by Scott Goodson, Chip Walker, 9781789668247
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    Activate Brand Purpose (How to Harness the Power of Movements to Transform Your Company) - 9781789668247 $42.99
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  • Essentials of Advertising by Robert Cluley, 9780749478391
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    Essentials of Advertising $52.00
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  • Adding Prestige to Your Portfolio (How to Use the Creative Luxury Process to Develop Products Everyone Wants) - 9781789666090 by Drew Boyd, 9781789666090
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    Adding Prestige to Your Portfolio (How to Use the Creative Luxury Process to Develop Products Everyone Wants) - 9781789666090 $52.00
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  • Campaigns that Shook the World (The Evolution of Public Relations) by Danny Rogers, Martin Sorrell, 9780749475093
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    Campaigns that Shook the World (The Evolution of Public Relations) $38.99
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  • Agile Marketing (Unlock Adaptive and Data-driven Marketing for Long-term Success) by Neil Perkin, 9781398605107
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    Agile Marketing (Unlock Adaptive and Data-driven Marketing for Long-term Success) $38.99
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  • Creating Passion Brands (How to Build Emotional Brand Connection with Customers) by Helen Edwards, Derek Day, 9780749447625
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    Creating Passion Brands (How to Build Emotional Brand Connection with Customers) $45.99
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  • Brand and Talent by Kevin Keohane, 9780749469252
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    Brand and Talent $45.99
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  • Communicate in a Crisis (Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust) - 9780749486501 by Kate Hartley, 9780749486501
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    Communicate in a Crisis (Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust) - 9780749486501 $45.99
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  • Branded Male (Marketing to Men) by Mark Tungate, 9780749450113
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    Branded Male (Marketing to Men) $39.99
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  • Brand Failures (The Truth About the 100 Biggest Branding Mistakes of All Time) by Matt Haig, 9780749462994
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    Brand Failures (The Truth About the 100 Biggest Branding Mistakes of All Time) $38.99
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  • Customer Experience Excellence (The Six Pillars of Growth) by Tim Knight, David Conway, 9781398600997
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    Customer Experience Excellence (The Six Pillars of Growth) $38.99
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  • Customer-Centric Marketing (Supporting Sustainability in the Digital Age) by Neil Richardson, Jon James, Neil Kelley, 9780749472092
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    Customer-Centric Marketing (Supporting Sustainability in the Digital Age) $38.99
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  • Auto Brand (Building Successful Car Brands for the Future) by Anders Parment, 9780749469290
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    Auto Brand (Building Successful Car Brands for the Future) $38.99
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