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Deviate (The Science of Seeing Differently)
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Product Details
Author:
Beau Lotto
Format:
Hardcover
Pages:
352
Publisher:
Grand Central Publishing (April 25, 2017)
Language:
English
ISBN-13:
9780316300193
ISBN-10:
0316300195
Weight:
24.48oz
Dimensions:
6.375" x 9.25" x 1"
Case Pack:
20
File:
hbgusa-hbgusa_onix30_P9433646_12012025-20251201.xml
Folder:
hbgusa
As low as:
$30.03
List Price:
$39.00
Publisher Identifier:
P-HACH
Discount Code:
A
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Grand Central Publishing
Overview
Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.
Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.
In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.
With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.
In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.
With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
