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Consumer Behavior

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  • Death in a Consumer Culture by Susan Dobscha, 9780367278953
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    Death in a Consumer Culture $68.99
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  • Consumption and Generational Change (The Rise of Consumer Lifestyles) by Ian Jones, 9781138508552
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    Consumption and Generational Change (The Rise of Consumer Lifestyles) $68.99
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  • Advertising Exposure, Memory and Choice by Andrew A. Mitchell, 9781138966147
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    Advertising Exposure, Memory and Choice $73.99
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  • Taste, Consumption and Markets (An Interdisciplinary Volume) by Zeynep Arsel, Jonathan Bean, 9780367733544
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    Taste, Consumption and Markets (An Interdisciplinary Volume) $62.99
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  • Scaling Methods - 9780805818024 by Peter Dunn-Rankin, Gerald A. Knezek, Susan R. Wallace, Shuqiang Zhang, 9780805818024
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    Scaling Methods - 9780805818024 $73.99
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  • The Psychology of Influence (Theory, research and practice) by Joop Pligt, Michael Vliek, 9781138655393
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    The Psychology of Influence (Theory, research and practice) $73.99
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  • Persuasive Imagery (A Consumer Response Perspective) by Linda M. Scott, Rajeev Batra, 9781138861305
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    Persuasive Imagery (A Consumer Response Perspective) $73.99
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  • The Psychology of Entertainment Media (Blurring the Lines Between Entertainment and Persuasion) by L. J. Shrum, 9781138110601
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    The Psychology of Entertainment Media (Blurring the Lines Between Entertainment and Persuasion) $77.99
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  • The Practice of the Meal (Food, Families and the Market Place) by Benedetta Cappellini, David Marshall, Elizabeth Parsons, 9780367870980
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    The Practice of the Meal (Food, Families and the Market Place) $62.99
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  • On The Origins of Self-Service by Franck Cochoy, 9780367872601
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    On The Origins of Self-Service $62.99
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  • The Middle Class in Emerging Societies (Consumers, Lifestyles and Markets) by Leslie L. Marsh, Hongmei Li, 9780815386452
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    The Middle Class in Emerging Societies (Consumers, Lifestyles and Markets) $73.99
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  • Marketing and Mobile Financial Services (A Global Perspective on Digital Banking Consumer Behaviour) by Aijaz A. Shaikh, Heikki Karjaluoto, 9780367662820
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    Marketing and Mobile Financial Services (A Global Perspective on Digital Banking Consumer Behaviour) $65.99
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  • Gender, Culture, and Consumer Behavior by Cele C. Otnes, Linda Tuncay Zayer, 9781138110441
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    Gender, Culture, and Consumer Behavior $69.99
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  • The Foundations of Marketing Practice (A history of book marketing in Germany) by Ronald Fullerton, 9780367871529
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    The Foundations of Marketing Practice (A history of book marketing in Germany) $62.99
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  • Brands (Interdisciplinary Perspectives) by Jonathan E. Schroeder, 9780367870171
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    Brands (Interdisciplinary Perspectives) $62.99
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  • Routledge Handbook on Consumption by Margit Keller, Bente Halkier, Terhi-Anna Wilska, Monica Truninger, 9780367335854
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    Routledge Handbook on Consumption $70.99
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  • Food Advertising and Childhood Obesity (Examining Food Type, Brand Mascot Physique, Health Message, and Media) by Fariba Esmaeilpour, Mitra Shabani Nashtaee, 9780367361877
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    Food Advertising and Childhood Obesity (Examining Food Type, Brand Mascot Physique, Health Message, and Media) $89.99
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  • Ephemeral Retailing (Pop-up Stores in a Postmodern Consumption Era) by Ghalia Boustani, 9781138586963
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    Ephemeral Retailing (Pop-up Stores in a Postmodern Consumption Era) $89.99
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  • Entertainment Tourism by Jian Ming Luo, Chi Fung Lam, 9780367889173
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    Entertainment Tourism $34.99
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  • Digital Channels and Social Media Management in Luxury Markets by Fabrizio Mosca, Chiara Civera, 9780367890667
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    Digital Channels and Social Media Management in Luxury Markets $70.99
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  • Consumer Vulnerability (Conditions, contexts and characteristics) by Kathy Hamilton, Susan Dunnett, Maria Piacentini, 9780367868024
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    Consumer Vulnerability (Conditions, contexts and characteristics) $62.99
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  • Analyzing Music in Advertising (Television Commercials and Consumer Choice) by Nicolai Graakjaer, 9781138616813
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    Analyzing Music in Advertising (Television Commercials and Consumer Choice) $68.99
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  • Using Semiotics in Marketing (How to Achieve Consumer Insight for Brand Growth and Profits) - 9781398607644 by Rachel Lawes, 9781398607644
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    Using Semiotics in Marketing (How to Achieve Consumer Insight for Brand Growth and Profits) - 9781398607644 $42.99
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  • The New Chameleons (How to Connect with Consumers Who Defy Categorization) - 9781398600041 by Michael R. Solomon, 9781398600041
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    The New Chameleons (How to Connect with Consumers Who Defy Categorization) - 9781398600041 $38.99
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  • The Gen Z Frequency (How Brands Tune In and Build Credibility) - 9780749482480 by Gregg L. Witt, Derek E. Baird, 9780749482480
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    The Gen Z Frequency (How Brands Tune In and Build Credibility) - 9780749482480 $38.99
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  • Using Behavioral Science in Marketing (Drive Customer Action and Loyalty by Prompting Instinctive Responses) - 9781398606487 by Nancy Harhut, 9781398606487
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    Using Behavioral Science in Marketing (Drive Customer Action and Loyalty by Prompting Instinctive Responses) - 9781398606487 $41.99
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  • Using Semiotics in Retail (Leverage Consumer Insight to Engage Shoppers and Boost Sales) by Rachel Lawes, 9781398603820
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    Using Semiotics in Retail (Leverage Consumer Insight to Engage Shoppers and Boost Sales) $45.99
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  • Predictive Analytics for Marketers (Using Data Mining for Business Advantage) by Barry Leventhal, 9780749479930
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    Predictive Analytics for Marketers (Using Data Mining for Business Advantage) $38.99
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  • The Branded Mind (What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand) by Erik Du Plessis, 9780749461256
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    The Branded Mind (What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand) $41.99
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  • Shopper Marketing (How to Increase Purchase Decisions at the Point of Sale) by Markus Ståhlberg, Ville Maila, 9780749464714
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    Shopper Marketing (How to Increase Purchase Decisions at the Point of Sale) $45.99
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  • Next Generation Retail (How to Use New Technology to Innovate for the Future) by Deborah Weinswig, Renee Hartmann, 9781398609631
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    Next Generation Retail (How to Use New Technology to Innovate for the Future) $38.99
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  • The Fluid Consumer (Next Generation Growth and Branding in the Digital Age) by Teo Correia, 9780749478377
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    The Fluid Consumer (Next Generation Growth and Branding in the Digital Age) $41.99
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  • Games and Gamification in Market Research (Increasing Consumer Engagement in Research for Business Success) by Betty Adamou, 9780749483357
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    Games and Gamification in Market Research (Increasing Consumer Engagement in Research for Business Success) $52.00
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  • Future-Ready Retail (How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets) - 9781398603349 by Ibrahim Ibrahim, 9781398603349
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    Future-Ready Retail (How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets) - 9781398603349 $38.99
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  • Marketing Analytics (A Practical Guide to Improving Consumer Insights Using Data Techniques) by Mike Grigsby, 9781398608191
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    Marketing Analytics (A Practical Guide to Improving Consumer Insights Using Data Techniques) $45.99
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  • Inspiring Green Consumer Choices (Leverage Neuroscience to Reshape Marketplace Behavior) - 9781398601000 by Michael E. Smith, 9781398601000
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    Inspiring Green Consumer Choices (Leverage Neuroscience to Reshape Marketplace Behavior) - 9781398601000 $47.99
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  • Experiential Marketing (A Practical Guide to Interactive Brand Experiences) by Shirra Smilansky, 9780749480967
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    Experiential Marketing (A Practical Guide to Interactive Brand Experiences) $45.99
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  • Marketing with Strategic Empathy (Inspiring Strategy with Deeper Consumer Insight) by Claire Brooks, 9780749477547
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    Marketing with Strategic Empathy (Inspiring Strategy with Deeper Consumer Insight) $47.99
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  • Influencing Shopper Decisions (Unleash the Power of Your Brand to Win Customers) - 9781398603615 by Rebecca Brooks, Devora Rogers, 9781398603615
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    Influencing Shopper Decisions (Unleash the Power of Your Brand to Win Customers) - 9781398603615 $38.99
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  • Customer Insight Strategies (How to Understand Your Audience and Create Remarkable Marketing) - 9781789662504 by Christine Bailey, 9781789662504
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    Customer Insight Strategies (How to Understand Your Audience and Create Remarkable Marketing) - 9781789662504 $38.99
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  • Brand Psychology (Consumer Perceptions, Corporate Reputations) - 9780749471736 by Jonathan Gabay, 9780749471736
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    Brand Psychology (Consumer Perceptions, Corporate Reputations) - 9780749471736 $47.99
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  • UX for Business (How to Design Valuable Digital Companies) by Joel Marsh, 9781098110598
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    UX for Business (How to Design Valuable Digital Companies) $49.99
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  • A diamond in the rough (Over a 100 specific tips to build a strong customer culture) by Steven Belleghem, 9789401495462
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    A diamond in the rough (Over a 100 specific tips to build a strong customer culture) $40.00
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  • Marketing 6.0 (The Future Is Immersive) by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, 9781119835219
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    Marketing 6.0 (The Future Is Immersive) $28.00
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  • Your Financial Revolution (Time To Recognize, Revitalize & Release Your Financial Power) by Danielle Howard, 9781599328263
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    Your Financial Revolution (Time To Recognize, Revitalize & Release Your Financial Power) $14.99
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  • Decarbonize The World (Solving The Climate Crisis While Increasing Profits In Your Business) by Frank Dalene, 9781642252743
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    Decarbonize The World (Solving The Climate Crisis While Increasing Profits In Your Business) $15.99
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  • Millennials Are Not Aliens (...but they are 80 Million Americans Who Are Changing How We Buy, Sell, Vacation, Invest, and Just About Everything Else) by Gui Costin, 9781946633422
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    Millennials Are Not Aliens (...but they are 80 Million Americans Who Are Changing How We Buy, Sell, Vacation, Invest, and Just About Everything Else) $24.99
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  • The Digital Experience Company (Winning in the Digital Economy with Experience Insights) by Alfonso de la Nuez, 9781946633996
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    The Digital Experience Company (Winning in the Digital Economy with Experience Insights) $24.99
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  • Saving Social (The Dysfunctional Past and Promising Future of Social Media) by Ryan Holmes, 9781642251661
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    Saving Social (The Dysfunctional Past and Promising Future of Social Media) $19.99
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  • Selling With Purpose (The Universal Way) by William Barr, 9781599326719
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    Selling With Purpose (The Universal Way) $23.99
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  • The VIP Principle (Discover How Guest Experiences Drive Long Term Growth) by Michelle Pascoe, Dave Staughton, 9781599325576
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    The VIP Principle (Discover How Guest Experiences Drive Long Term Growth) $14.99
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  • Big Shifts Ahead (Demographic Clarity For Business) by John Burns, Chris Porter, 9781599327228
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    Big Shifts Ahead (Demographic Clarity For Business) $26.99
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  • The Hospitality Mentality (Create Raving Fans Through Your Guest Experience) by Josh Liebman, 9781636981765
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    The Hospitality Mentality (Create Raving Fans Through Your Guest Experience) $18.95
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  • The Experience Maker (How to Create Remarkable Experiences That Your Customers Can't Wait to Share) by Dan Gingiss, 9781631954597
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    The Experience Maker (How to Create Remarkable Experiences That Your Customers Can't Wait to Share) $26.95
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  • RED Marketing (Los tres ingredientes de las marcas líderes) (Spanish Edition) by Greg Creed, Ken Muench, 9781400247073
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    RED Marketing (Los tres ingredientes de las marcas líderes) (Spanish Edition) $14.99
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  • The Art of Complaining (Canada's Consumer Action Guide) by Phil Edmonston, 9781459719415
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    The Art of Complaining (Canada's Consumer Action Guide) $16.99
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  • Generation Deluxe (Consumerism and Philanthropy of the New Super-Rich) by Iris Nowell, 9781550025033
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    Generation Deluxe (Consumerism and Philanthropy of the New Super-Rich) $21.99
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  • Breaking Twitter (Elon Musk and the Most Controversial Corporate Takeover in History) by Ben Mezrich, 9781538707593
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    Breaking Twitter (Elon Musk and the Most Controversial Corporate Takeover in History) $30.00
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  • How We Eat (The Brave New World of Food and Drink) - 9781982127114 by Paco Underhill, 9781982127114
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    How We Eat (The Brave New World of Food and Drink) - 9781982127114 $17.99
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  • Customer Experience 3.0 (High-Profit Strategies in the Age of Techno Service) by John Goodman, 9781400231072
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    Customer Experience 3.0 (High-Profit Strategies in the Age of Techno Service) $19.99
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  • Resurrecting Retail (The Future of Business in a Post-Pandemic World) by Doug Stephens, 9781773271439
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    Resurrecting Retail (The Future of Business in a Post-Pandemic World) $28.00
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  • Leadership by Design (The essential guide to transforming you as a leader) by Aga Szóstek, 9789063696481
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    Leadership by Design (The essential guide to transforming you as a leader) $26.00
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  • Do Good (Embracing Brand Citizenship to Fuel Both Purpose and Profit) - 9781400245673 by Anne Bahr Thompson, 9781400245673
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    Do Good (Embracing Brand Citizenship to Fuel Both Purpose and Profit) - 9781400245673 $19.99
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  • Marketing to Millennials (Reach the Largest and Most Influential Generation of Consumers Ever) - 9781400245659 by Jeff Fromm, Christie Garton, 9781400245659
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    Marketing to Millennials (Reach the Largest and Most Influential Generation of Consumers Ever) - 9781400245659 $19.99
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  • Upside (Profiting from the Profound Demographic Shifts Ahead) by Kenneth Gronbach, M.J. Moye, 9781400242702
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    Upside (Profiting from the Profound Demographic Shifts Ahead) $19.99
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  • It's Not the Size of the Data -- It's How You Use It (Smarter Marketing with Analytics and Dashboards) - 9781400231096 by Koen Pauwels, 9781400231096
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    It's Not the Size of the Data -- It's How You Use It (Smarter Marketing with Analytics and Dashboards) - 9781400231096 $19.99
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  • Shopomania (Our Obsession with Possession) by Paul Berton, 9781771623346
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    Shopomania (Our Obsession with Possession) $28.95
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  • Flawless (Lessons in Looks and Culture from the K-Beauty Capital) by Elise Hu, 9780593184189
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    Flawless (Lessons in Looks and Culture from the K-Beauty Capital) $29.00
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  • The Growth Deficit by James Piereson, 9781641773348
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    The Growth Deficit $9.00
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  • The Cultural Intelligence Difference (Master the One Skill You Can't Do Without in Today's Global Economy) - 9781400242627 by David Livermore, 9781400242627
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    The Cultural Intelligence Difference (Master the One Skill You Can't Do Without in Today's Global Economy) - 9781400242627 $19.99
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  • Real Influence (Persuade Without Pushing and Gain Without Giving In) by Mark Goulston, Dr. John Ullmen, 9781400238835
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    Real Influence (Persuade Without Pushing and Gain Without Giving In) $19.99
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  • Instant Appeal by Vicki Kunkel, 9781400232628
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    Instant Appeal $19.99
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  • Stealing Genius (The Seven Levels of Adaptive Innovation) by Steve Miller, 9781640953437
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    Stealing Genius (The Seven Levels of Adaptive Innovation) $15.99
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  • This Human - Design Character (Know who you are as a designer) by Melis Senova, 9789063696528
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    This Human - Design Character (Know who you are as a designer) $38.00
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  • Assemblage (The Art and Science of Brand Transformation) by Emmanuel Probst, 9781646871254
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    Assemblage (The Art and Science of Brand Transformation) $28.95
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  • Si nuestra piel hablara / Clean: The New Science of Skin (Spanish Edition) by James Hamblin, 9786073817998
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    Si nuestra piel hablara / Clean: The New Science of Skin (Spanish Edition) $18.95
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  • Solving The Price Is Right (How Mathematics Can Improve Your Decisions on and off the Set of America's Celebrated Game Show) by Justin L. Bergner, 9781633888517
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    Solving The Price Is Right (How Mathematics Can Improve Your Decisions on and off the Set of America's Celebrated Game Show) $29.95
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  • Why Customers Leave (and How to Win Them Back) ((24 Reasons People are Leaving You for Competitors, and How to Win Them Back*)) by David Avrin, Larry Winget, 9781632651518
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    Why Customers Leave (and How to Win Them Back) ((24 Reasons People are Leaving You for Competitors, and How to Win Them Back*)) $22.95
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  • The Age of Persuasion (How Marketing Ate Our Culture) - 9781582437248 by Terry O'Reilly, Mike Tennant, 9781582437248
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    The Age of Persuasion (How Marketing Ate Our Culture) - 9781582437248 $16.95
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  • Exceptional Service, Exceptional Profit (The Secrets of Building a Five-Star Customer Service Organization) - 9781400242726 by Leonardo Inghilleri, Micah Solomon, 9781400242726
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    Exceptional Service, Exceptional Profit (The Secrets of Building a Five-Star Customer Service Organization) - 9781400242726 $19.99
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  • The Human Experience (How to make life better for your customers and create a more successful organization) by John Sills, 9781399401739
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    The Human Experience (How to make life better for your customers and create a more successful organization) $28.00
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  • Design Thinking and Social Construction (A Practical Guide to Innovation in Research) by Celiane Camargo-Borges, Sheila McNamee, 9789063696337
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    Design Thinking and Social Construction (A Practical Guide to Innovation in Research) $34.99
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  • Marketing to Gen Z (The Rules for Reaching This Vast--and Very Different--Generation of Influencers) by Jeff Fromm, Angie Read, 9781400231089
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    Marketing to Gen Z (The Rules for Reaching This Vast--and Very Different--Generation of Influencers) $19.99
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  • Exponential: Transform Your Brand by Empowering Instead of Interrupting by Jeff Rosenblum, 9781264268146
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    Exponential: Transform Your Brand by Empowering Instead of Interrupting $28.00
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  • Marketing For Dummies - 9781119894872 by Jeanette Maw McMurtry, 9781119894872
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    Marketing For Dummies - 9781119894872 $29.99
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  • Evolutionary Ideas (Unlocking ancient innovation to solve tomorrow's challenges) by Sam Tatam, 9780857197870
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    Evolutionary Ideas (Unlocking ancient innovation to solve tomorrow's challenges) $18.99
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  • Joe Public 2030 (Five Potent Predictions Reshaping How Consumers Engage Healthcare) by Chris Bevolo, 9781400227075
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    Joe Public 2030 (Five Potent Predictions Reshaping How Consumers Engage Healthcare) $38.99
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  • Spiritugraphics (The Influence of Faith on Consumption and Why It Matters to Your Brand) by Brad Benbow, Phil Daniels, 9781637630914
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    Spiritugraphics (The Influence of Faith on Consumption and Why It Matters to Your Brand) $25.00
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  • Nudging by Riccardo Viale, 9780262544443
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    Nudging $27.95
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  • The Global Innovator (How Nations Have Held and Lost the Innovative Edge) by Hesham Hafez, Kenneth Lipartito, Patricia Watson, 9781646870745
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    The Global Innovator (How Nations Have Held and Lost the Innovative Edge) $29.95
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  • Color For Profit by Louis Cheskin, 9781632460349
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    Color For Profit $22.95
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  • Why People Buy (Motivation Research and Its Successful Application) by Louis Cheskin, 9781632460325
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    Why People Buy (Motivation Research and Its Successful Application) $22.95
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  • The Edward Bernays Reader (From Propaganda to the Engineering of Consent) by Edward Bernays, Nancy Snow, 9781632462046
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    The Edward Bernays Reader (From Propaganda to the Engineering of Consent) $19.95
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  • The Waste Makers by Vance Packard, Bill McKibben, 9781935439370
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    The Waste Makers $19.95
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  • The Hidden Persuaders by Vance Packard, Mark Crispin Miller, 9780978843106
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    The Hidden Persuaders $16.95
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  • The Poverty of Affluence (A Psychological Portrait of the American Way of Life) by Paul Wachtel, 9781632460219
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    The Poverty of Affluence (A Psychological Portrait of the American Way of Life) $22.95
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  • I'll Be Back (How to Get Customers to Come Back Again & Again) by Shep Hyken, 9781640953017
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    I'll Be Back (How to Get Customers to Come Back Again & Again) $24.95
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  • Non Obvious Megatrends (How to See What Others Miss and Predict the Future) - 9781646870028 by Rohit Bhargava, 9781646870028
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    Non Obvious Megatrends (How to See What Others Miss and Predict the Future) - 9781646870028 $19.95
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  • Non Obvious Megatrends (How to See What Others Miss and Predict the Future) by Rohit Bhargava, 9781940858968
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    Non Obvious Megatrends (How to See What Others Miss and Predict the Future) $24.95
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  • Non-Obvious 2018 Edition (How To Predict Trends And Win The Future) by Rohit Bhargava, 9781940858425
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    Non-Obvious 2018 Edition (How To Predict Trends And Win The Future) $17.95
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