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The VIP Principle (Discover How Guest Experiences Drive Long Term Growth)

List Price: $14.99
SKU:
9781599325576
Quantity:
Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Michelle Pascoe, Dave Staughton
    Format:
    Paperback
    Pages:
    160
    Publisher:
    Advantage Media (May 4, 2015)
    Language:
    English
    ISBN-13:
    9781599325576
    ISBN-10:
    1599325578
    Dimensions:
    6" x 9" x 0.34"
    File:
    Eloquence-SimonSchuster_07042026_P10292974_onix30_Complete-20260704.xml
    Folder:
    Eloquence
    List Price:
    $14.99
    Case Pack:
    48
    As low as:
    $12.89
    Publisher Identifier:
    P-SS
    Discount Code:
    C
    Pub Discount:
    65
    Weight:
    12oz
    Imprint:
    Advantage Books
    Audience:
    General/trade
  • Overview

    WOW Your VIP Guests And Boost Your Business

    Whether you run a casino, resort, club, hotel, restaurant or conference centre, it has never been harder to compete for your guests’ dollar. How can your business cater to all of its highest-paying guests if they are from different generations and cultures, each with their own languages and high expectations? The VIP Principle is your answer. Inside, you will learn the best strategies that business veterans Michelle Pascoe and David Staughton have collected over a combined 50 years to help you continuously improve your guest experience.

    Inside, you will discover easy-to-implement ways to:
    • Measure guest satisfaction to find your strengths and weaknesses
    • Gather competitor intelligence
    • Create a workplace of high-quality values and ethics
    • Develop team-oriented leaders that impress your guests
    • Satisfy current VIP guests and identify future ones
    • Prioritise improvements based on your guests’ needs
    • Use entertainment, dining and décor to fill your venue all year long

    The VIP Principle is a sure bet to keep your best guests coming back—and bringing their friends.