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- The VIP Principle (Discover How Guest Experiences Drive Long Term Growth)
The VIP Principle (Discover How Guest Experiences Drive Long Term Growth)
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Overview
WOW Your VIP Guests And Boost Your Business
Whether you run a casino, resort, club, hotel, restaurant or conference centre, it has never been harder to compete for your guests’ dollar. How can your business cater to all of its highest-paying guests if they are from different generations and cultures, each with their own languages and high expectations? The VIP Principle is your answer. Inside, you will learn the best strategies that business veterans Michelle Pascoe and David Staughton have collected over a combined 50 years to help you continuously improve your guest experience.
Inside, you will discover easy-to-implement ways to:
• Measure guest satisfaction to find your strengths and weaknesses
• Gather competitor intelligence
• Create a workplace of high-quality values and ethics
• Develop team-oriented leaders that impress your guests
• Satisfy current VIP guests and identify future ones
• Prioritise improvements based on your guests’ needs
• Use entertainment, dining and décor to fill your venue all year long
The VIP Principle is a sure bet to keep your best guests coming back—and bringing their friends.








