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Consumer Behavior

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  • The Long Tail (Why the Future of Business Is Selling Less of More) by Chris Anderson, 9781401309664
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    The Long Tail (Why the Future of Business Is Selling Less of More) $19.99
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  • Ashes to Ashes (Pulitzer Prize Winner) (America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris) by Richard Kluger, 9780375700361
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    Ashes to Ashes (Pulitzer Prize Winner) (America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris) $25.00
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  • Foolproof (Why Safety Can Be Dangerous and How Danger Makes Us Safe) by Greg Ip, 9780316286046
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    Foolproof (Why Safety Can Be Dangerous and How Danger Makes Us Safe) $28.00
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  • I Live in the Future & Here's How It Works (Why Your World, Work & Brain Are Being Creatively Disrupted) by Nick Bilton, 9780307591128
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    I Live in the Future & Here's How It Works (Why Your World, Work & Brain Are Being Creatively Disrupted) $24.00
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  • Why She Buys (The New Strategy for Reaching the World's Most Powerful Consumers) by Bridget Brennan, 9780307450395
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    Why She Buys (The New Strategy for Reaching the World's Most Powerful Consumers) $21.00
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  • The Difference (How Anyone Can Prosper in Even The Toughest Times) by Jean Chatzky, 9780307407146
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    The Difference (How Anyone Can Prosper in Even The Toughest Times) $15.00
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  • The Art of Choosing by Sheena Iyengar, 9780446504119
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    The Art of Choosing $19.99
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  • In CHEAP We Trust (The Story of a Misunderstood American Virtue) by Lauren Weber, 9780316030298
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    In CHEAP We Trust (The Story of a Misunderstood American Virtue) $21.99
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  • Why We Buy (The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond) by Paco Underhill, 9781416595243
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    Why We Buy (The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond) $20.99
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  • The Influentials (One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy) by Edward Keller, Jonathan Berry, 9780743227308
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    The Influentials (One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy) $22.99
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  • Overdressed (The Shockingly High Cost of Cheap Fashion) by Elizabeth L. Cline, 9781591846543
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    Overdressed (The Shockingly High Cost of Cheap Fashion) $20.00
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  • Cycles (How We Will Live, Work and Buy) by Maddy Dychtwald, 9780743226158
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    Cycles (How We Will Live, Work and Buy) $19.95
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  • Zero-Resistance Selling (Achieve Extraordinary Sales Results Using World Renowned techqs Psycho Cyberneti) by Maxwell Maltz, 9780735200395
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    Zero-Resistance Selling (Achieve Extraordinary Sales Results Using World Renowned techqs Psycho Cyberneti) $27.00
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  • The Laws of Choice by Eric Marder, 9780684835457
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    The Laws of Choice $62.00
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  • Chasing Cool (Standing Out in Today's Cluttered Marketplace) by Noah Kerner, Gene Pressman, 9780743497107
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    Chasing Cool (Standing Out in Today's Cluttered Marketplace) $17.99
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  • Jump Start Your Marketing Brain (Scientific Advice and Practical Ideas) by Doug Hall, 9781578602056
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    Jump Start Your Marketing Brain (Scientific Advice and Practical Ideas) $16.99
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  • Culturematic (How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas) by Grant McCracken, 9781422143292
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    Culturematic (How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas) $28.00
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  • The Social Organization (How to Use Social Media to Tap the Collective Genius of Your Customers and Employees) by Anthony J. Bradley, Mark P. McDonald, 9781422172360
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    The Social Organization (How to Use Social Media to Tap the Collective Genius of Your Customers and Employees) $35.00
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  • Marketing Metaphoria (What Deep Metaphors Reveal About the Minds of Consumers) by Gerald Zaltman, Lindsay H. Zaltman, 9781422121153
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    Marketing Metaphoria (What Deep Metaphors Reveal About the Minds of Consumers) $29.95
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  • Harvard Business Review on Increasing Customer Loyalty by Harvard Business Review, 9781422162521
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    Harvard Business Review on Increasing Customer Loyalty $22.00
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  • Groundswell, Expanded and Revised Edition (Winning in a World Transformed by Social Technologies) by Charlene Li, Josh Bernoff, 9781422161982
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    Groundswell, Expanded and Revised Edition (Winning in a World Transformed by Social Technologies) $22.00
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  • Happy Money (The Science of Smarter Spending) by Elizabeth Dunn, Michael Norton, 9781476740706
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    Happy Money (The Science of Smarter Spending) $25.00
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  • The Impulse Economy (Understanding Mobile Shoppers and What Makes Them Buy) by Gary Schwartz, 9781451671872
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    The Impulse Economy (Understanding Mobile Shoppers and What Makes Them Buy) $17.99
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  • The New Culture of Desire (5 Radical New Strategies That Will Change Your Business and Your Life) by Melinda Davis, 9781416593058
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    The New Culture of Desire (5 Radical New Strategies That Will Change Your Business and Your Life) $18.95
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  • What Should I Do If Reverend Billy Is In My Store? by Bill Talen, 9781565848245
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    What Should I Do If Reverend Billy Is In My Store? $21.95
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  • Marketing Aesthetics by Alex Simonson, Bernd H. Schmitt, 9781439172926
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    Marketing Aesthetics $23.95
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  • Brand Sense (Sensory Secrets Behind the Stuff We Buy) by Martin Lindstrom, Philip Kotler, 9781439172018
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    Brand Sense (Sensory Secrets Behind the Stuff We Buy) $17.00
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  • The Inner Game of Selling (Mastering the Hidden Forces that Determine Your Success) by Ron Willingham, 9781451691344
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    The Inner Game of Selling (Mastering the Hidden Forces that Determine Your Success) $17.99
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  • The Real Toy Story (Inside the Ruthless Battle for America's Youngest) by Eric Clark, 9781451646139
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    The Real Toy Story (Inside the Ruthless Battle for America's Youngest) $17.99
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  • Permission Marketing (Turning Strangers Into Friends And Friends Into Customers) by Seth Godin, 9780684856360
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    Permission Marketing (Turning Strangers Into Friends And Friends Into Customers) $28.99
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  • Better, Stronger, Faster (The Myth of American Decline . . . and the Rise of a New Economy) by Daniel Gross, 9781451621358
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    Better, Stronger, Faster (The Myth of American Decline . . . and the Rise of a New Economy) $17.99
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  • Snoop (What Your Stuff Says About You) by Sam Gosling, 9780465013821
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    Snoop (What Your Stuff Says About You) $18.99
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  • Driving Customer Equity (How Customer Lifetime Value Is Reshaping Corporate Strategy) by Roland T Rust, Valarie A. Zeithaml, Katherine N Lemon, 9780684864662
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    Driving Customer Equity (How Customer Lifetime Value Is Reshaping Corporate Strategy) $53.00
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  • Call of the Mall (The Geography of Shopping by the Author of Why We Buy) by Paco Underhill, 9780743235921
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    Call of the Mall (The Geography of Shopping by the Author of Why We Buy) $18.00
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  • Building Strong Brands by David A. Aaker, 9780029001516
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    Building Strong Brands $35.00
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  • Emotional Design (Why We Love (or Hate) Everyday Things) by Don Norman, 9780465051366
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    Emotional Design (Why We Love (or Hate) Everyday Things) $18.99
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  • Location Is (still) Everything (The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One) by David R. Bell, 9780544262270
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    Location Is (still) Everything (The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One) $26.00
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  • Guerrilla Marketing, 4th Edition (Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness) by Jay Conrad Levinson, 9780618785919
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    Guerrilla Marketing, 4th Edition (Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness) $21.99
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  • Authenticity (What Consumers Really Want) by James H. Gilmore, B. Joseph Pine II, 9781591391456
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    Authenticity (What Consumers Really Want) $35.00
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  • The End of Marketing as We Know It by Sergio Zyman, 9780887309830
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    The End of Marketing as We Know It $16.99
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  • Power Pricing by Hermann Simon, Robert J. Doan, 9780684834436
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    Power Pricing $40.00
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  • Empire of Things (How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First) by Frank Trentmann, 9780062456328
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    Empire of Things (How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First) $40.00
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  • 101 Activities for Delivering Knock Your Socks Off Service by Ann Thomas, Jill Applegate, 9780814414446
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    101 Activities for Delivering Knock Your Socks Off Service $36.99
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  • High-Profit Selling (Win the Sale Without Compromising on Price) by Mark Hunter, CSP, 9780814420096
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    High-Profit Selling (Win the Sale Without Compromising on Price) $22.99
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  • Delight Your Customers (7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary) by Steve Curtin, 9780814432808
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    Delight Your Customers (7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary) $18.99
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  • Marketing to Millennials (Reach the Largest and Most Influential Generation of Consumers Ever) by Jeff Fromm, Christie Garton, 9780814433225
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    Marketing to Millennials (Reach the Largest and Most Influential Generation of Consumers Ever) $24.95
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  • It's Not the Size of the Data -- It's How You Use It (Smarter Marketing with Analytics and Dashboards) by Koen Pauwels, 9780814433959
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    It's Not the Size of the Data -- It's How You Use It (Smarter Marketing with Analytics and Dashboards) $29.95
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  • Amp Up Your Sales (Powerful Strategies That Move Customers to Make Fast, Favorable Decisions) by Andy Paul, 9780814434871
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    Amp Up Your Sales (Powerful Strategies That Move Customers to Make Fast, Favorable Decisions) $17.95
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  • Be Your Customer's Hero (Real-World Tips and Techniques for the Service Front Lines) by Adam Toporek, 9780814449059
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    Be Your Customer's Hero (Real-World Tips and Techniques for the Service Front Lines) $18.99
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  • The Power of Fifty Bits (The New Science of Turning Good Intentions into Positive Results) by Bob Nease, 9780062407450
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    The Power of Fifty Bits (The New Science of Turning Good Intentions into Positive Results) $29.99
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  • I Want That! (How We All Became Shoppers) by Thomas Hine, 9780060959838
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    I Want That! (How We All Became Shoppers) $14.95
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  • The Substance of Style (How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness) by Virginia Postrel, 9780060933852
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    The Substance of Style (How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness) $15.99
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  • Launch It! (How to Turn Good Ideas Into Great Products That Sell) by Molly Miller-Davidson, JoAnne Stone-Geier, Michael B. Levinson, 9780060819255
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    Launch It! (How to Turn Good Ideas Into Great Products That Sell) $14.99
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  • Nation of Rebels (Why Counterculture Became Consumer Culture) by Joseph Heath, Andrew Potter, 9780060745868
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    Nation of Rebels (Why Counterculture Became Consumer Culture) $15.99
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  • En el Nombre de Comprar, Firmar... y No Llorar (Como Me Libere de Mi Adiccion a las Tarjetas de Credito) (Spanish Edition) by Maria Antonieta Collins, 9780060744984
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    En el Nombre de Comprar, Firmar... y No Llorar (Como Me Libere de Mi Adiccion a las Tarjetas de Credito) (Spanish Edition) $12.95
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  • Win the Crowd (Unlock the Secrets of Influence, Charisma, and Showmanship) by Steve Cohen, 9780060742058
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    Win the Crowd (Unlock the Secrets of Influence, Charisma, and Showmanship) $18.99
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  • Fast Shopper, Slow Store (A Guide to Courting and Capturing the Mobile Consu) by Gary Schwartz, 9781476718705
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    Fast Shopper, Slow Store (A Guide to Courting and Capturing the Mobile Consu) $15.99
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  • Dumb Money (How Our Greatest Financial Minds Bankrupted the Nation) by Daniel Gross, 9781439159873
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    Dumb Money (How Our Greatest Financial Minds Bankrupted the Nation) $13.99
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  • Data-ism (The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else) by Steve Lohr, 9780062226815
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    Data-ism (The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else) $29.99
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  • Married to the Brand (Why Consumers Bond With Some Brands for Life) by William J. McEwen, 9781595620057
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    Married to the Brand (Why Consumers Bond With Some Brands for Life) $24.95
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  • Can Capitalism Survive? (Creative Destruction and the Future of the Global Economy) by Joseph A. Schumpeter, 9780061928017
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    Can Capitalism Survive? (Creative Destruction and the Future of the Global Economy) $14.99
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  • What's Mine Is Yours (The Rise of Collaborative Consumption) by Rachel Botsman, Roo Rogers, 9780061963544
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    What's Mine Is Yours (The Rise of Collaborative Consumption) $26.99
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  • Predictably Irrational, Revised and Expanded Edition (The Hidden Forces That Shape Our Decisions) - 9780061854545 by Dan Ariely, 9780061854545
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    Predictably Irrational, Revised and Expanded Edition (The Hidden Forces That Shape Our Decisions) - 9780061854545 $30.00
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  • Buy Ketchup in May and Fly at Noon (A Guide to the Best Time to Buy This, Do That and Go There) by Mark Di Vincenzo, 9780061730887
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    Buy Ketchup in May and Fly at Noon (A Guide to the Best Time to Buy This, Do That and Go There) $18.99
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  • The 1% Windfall (How Successful Companies Use Price to Profit and Grow) by Rafi Mohammed, 9780061684326
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    The 1% Windfall (How Successful Companies Use Price to Profit and Grow) $29.99
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  • Capitalism, Socialism, and Democracy (Third Edition) by Joseph A. Schumpeter, 9780061561610
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    Capitalism, Socialism, and Democracy (Third Edition) $19.99
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  • Predictably Irrational, Revised and Expanded Edition (The Hidden Forces That Shape Our Decisions) by Dan Ariely, 9780061353246
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    Predictably Irrational, Revised and Expanded Edition (The Hidden Forces That Shape Our Decisions) $19.99
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