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Predictably Irrational, Revised and Expanded Edition (The Hidden Forces That Shape Our Decisions)

List Price: $17.99
SKU:
9780061353246
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  • Pricing is for Unbranded Products
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Overview

"A marvelous book… thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

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  • Product Details

    Author:
    Dan Ariely
    Format:
    Paperback
    Pages:
    384
    Publisher:
    HarperCollins (April 27, 2010)
    Language:
    English
    ISBN-13:
    9780061353246
    ISBN-10:
    0061353248
    Weight:
    9.66oz
    Dimensions:
    5.31" x 8" x 0.86"
    Case Pack:
    56
    File:
    hc-HarperCollins_US_Metadata_20210407055908-20210408-a.xml
    As low as:
    $13.85
    List Price:
    $17.99
    Publisher Identifier:
    P-HC
    Discount Code:
    A
    Folder:
    hc
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