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Cognitive Choice Modeling
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Product Details
Author:
Zheng Joyce Wang, Jerome R. Busemeyer
Format:
Hardcover
Pages:
304
Publisher:
MIT Press (March 9, 2021)
Language:
English
ISBN-13:
9780262044967
ISBN-10:
026204496X
Weight:
19oz
Dimensions:
6.25" x 9.25" x 0.83"
Case Pack:
27
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260705T122903_156890408-20260705.xml
Folder:
RandomHouse
List Price:
$65.00
As low as:
$50.05
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
The MIT Press
Overview
The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.
Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
