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Adobe Analytics For Dummies
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Product Details
Author:
David Karlins, Eric Matisoff
Format:
Paperback
Pages:
400
Publisher:
Wiley (April 2, 2019)
Language:
English
Audience:
General/trade
ISBN-13:
9781119446088
Weight:
18.4oz
Case Pack:
20
File:
Wiley-wileyUS_2_1_20260815-20260815.xml
Folder:
Wiley
List Price:
$29.99
As low as:
$28.49
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
7.4" x 9.2" x 1"
Pub Discount:
50
Country of Origin:
United States
Imprint:
For Dummies
Overview
Use Adobe Analytics as a marketer —not a programmer!
If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.
Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.
- Evaluate your marketing strategies and campaigns
- Explore implementation fundamentals and report architecture
- Apply Adobe Analytics to multiple sources
- Succeed in the workplace and expand your marketing skillset
The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
