- Home
- Performing Arts
- Film & Video
- YIPPEE KI-YAY ("Die Hard,” Bruce Willis, and the Reinvention of the Action Movie)
YIPPEE KI-YAY ("Die Hard,” Bruce Willis, and the Reinvention of the Action Movie)
| Expected release date is May 11th 2027 |
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Overview
A sprightly, incisive, and definitive account of Die Hard—the greatest action movie of all time—and its sequels, combining Hollywood history, behind-the-scenes drama, and criticism, and drawing on extensive research and original interviews with the cast, writers, producers, and filmmakers
When it was released in the summer of 1988, box office prognosticators did not have high hopes for Die Hard. It was up against Rambo III, the most expensive movie in history to that point, a new film from Arnold Schwarzenegger, and a new Dirty Harry movie as well. Every man of action in Hollywood had passed on the Die Hard script (strike one), which left it in the hands of Bruce Willis, a TV star (strike two) only known as a comic actor (strike three). Yet today, many consider Die Hard the greatest action movie ever made, with a precise economical script, serious heart, and standout performances from the entire cast, including Alan Rickman, Bonny Bedelia, Reginald VelJohnson, and breakout star Willis.
More than that, near the end of the machismo-obsessed, steroid-infused ‘80s, Die Hard created a new type of action hero—a tough guy who shoots and quips, yes, but also bleeds and cries. And it launched a formula that was imitated by many other films in years to come, with a lone hero fighting bad guys on a battleship, a city bus, or Air Force One.
In Yippee-Ki-Yay, film critic and historian Jason Bailey tracks the creation, filming, reception, and afterlife of this legendary film, one of the most rewatched and obsessed-over movies of its era, as well as what came after, both series sequels and imitations. Based on original research, including access to rare materials in Hollywood archives, and extensive interviews, including with the cast, director John McTiernan, screenwriters Steven de Souza and Jeb Stuart, cinematographer Jan de Bont, and others, this is an essential account and a gripping read.









