Writing for the Web (Composing, Coding, and Constructing Web Sites) - 9780415883269
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Overview
Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences.
Key features of the book include:
- Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work.
- Flow charts that describe how Web site architecture and navigation works.
- Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable.
- Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP).
- Hands-on projects for students to engage in that allow them to connect the various components in the text.
- A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen
Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.
