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Writing Copy For Dummies
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$23.99
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Product Details
Author:
Jonathan Kranz
Format:
Paperback
Pages:
384
Publisher:
Wiley (October 29, 2004)
Language:
English
Audience:
General/trade
ISBN-13:
9780764569692
Weight:
20.48oz
Case Pack:
20
File:
Wiley-wileyUS_2_1_20260715-20260715.xml
Folder:
Wiley
List Price:
$23.99
As low as:
$22.79
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
7.52" x 9.2" x 0.86"
Country of Origin:
United States
Pub Discount:
50
Imprint:
For Dummies
Overview
Tips on writing to consumers and business-to-business
Create captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.
Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter
Create captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.
Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter
