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- Working Memories (Postmen, Divers and the Cognitive Revolution) - 9781138646353
Working Memories (Postmen, Divers and the Cognitive Revolution) - 9781138646353
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Product Details
Overview
Technological developments during the Second World War led to an approach that linked ideas from computer science to neuroscience, linguistics, philosophy and psychology, known today as the Cognitive Revolution. Leaving behind traditional behaviourist approaches popular at the time, psychology began to utilise artificial intelligence and computer science to develop testable theories and design groundbreaking new experiments. The Cognitive Revolution dramatically changed the way that psychological research and studies were conducted and proposed a new way of thinking about the mind.
In Working Memories, Alan Baddeley, one of the world's leading authorities on Human Memory, draws on his own personal experience of this time, recounting the radical development of a pioneering science in parallel with his own transatlantic, vibrant and distinguished career.
Detailing the excitement and sometimes frustration experienced in taking psychology into the world beyond the laboratory, Working Memories presents unique insights into the mind and psychological achievements of one of the most influential psychologists of our time.








