Winning Results with Google AdWords, Second Edition
List Price:
$38.00
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Andrew Goodman
Format:
Paperback
Publisher:
McGraw Hill LLC (December 29, 2008)
Audience:
General/trade
ISBN-13:
9780071496568
ISBN-10:
0071496564
Weight:
23.04oz
Dimensions:
7.3" x 9" x 0.82"
Case Pack:
18
File:
McGrawHill-MH_ONIX_V30_US_onix30_all(26_05_05)-20260505.xml
Folder:
McGrawHill
As low as:
$29.26
List Price:
$38.00
Publisher Identifier:
P-MCGRAW
Discount Code:
A
Pages:
400
Pub Discount:
55
Imprint:
McGraw Hill
Overview
Run a Profitable Google AdWords Campaign
Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!
- Create strategic groups of ads and keywords
- Understand Google's Quality Score ad ranking system and quality-based bidding
- Use the keyword tool to your advantage
- Develop a successful bidding strategy
- Write, test, and refine winning ads
- Filter out inappropriate prospects
- Expand proven ad campaigns
- Measure success using Google Analytics and other methods
- Increase conversion rates
