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Wings of Change (How the World's Biggest Energy Drink Manufacturer Made a Mark in Football)

List Price: $19.95
SKU:
9781785317293
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  • Availability: Confirm prior to ordering
  • Branding: minimum 50 pieces (add’l costs below)
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Overview

Wings of Change is the story of how the world's biggest energy drinks company made its mark in football. After years of success in beverages and extreme sports, Red Bull took over their local club, SV Austria Salzburg, controversially changing its name, crest, colors, and history. While Red Bull were going strong, they faced a backlash from supporters who claimed they were damaging the integrity of the sport. Angry displays were seen at the ground and fans formed a phoenix club to honor the history of their former team. Similar projects soon followed in New York, Leipzig, São Paulo, and Sogakope and again provoked hostility. Within a few years, Red Bull had captured the attention of the footballing world, developing an exciting line of talent across the globe. Now an established force in football, Red Bull's two most successful teams, RB Salzburg and RB Leipzig, are more prominent than ever. This book reveals how Red Bull changed the game, exploring their successes, controversies, and innovations.

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  • Set-Up Charge: $45 per decoration
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  • Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
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  • Product Details

    Author:
    Karan Tejwani
    Format:
    Paperback
    Pages:
    224
    Publisher:
    Pitch Publishing (August 1, 2021)
    Language:
    English
    ISBN-13:
    9781785317293
    ISBN-10:
    1785317296
    Weight:
    7.52oz
    Dimensions:
    8.5" x 5.5" x 0.7"
    File:
    Eloquence-IPG_01042022_P4813748_onix21_Complete-20220104.xml
    Folder:
    Eloquence
    List Price:
    $19.95
    Case Pack:
    22
    As low as:
    $17.16
    Publisher Identifier:
    P-IPG
    Discount Code:
    C