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Why Mexicans Don't Drink Molson (Rescuing Canadian Business From the Suds of Global Obscurity)
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Product Details
Author:
Andrea Mandel-Campbell
Format:
Paperback
Pages:
336
Publisher:
Douglas and McIntyre (2013) Ltd. (August 1, 2008)
Language:
English
ISBN-13:
9781553654063
ISBN-10:
1553654064
Weight:
17.92oz
Dimensions:
6" x 9"
Case Pack:
20
File:
PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20250917130144-20250917.xml
Folder:
PGW
As low as:
$19.21
List Price:
$24.95
Publisher Identifier:
P-PER
Discount Code:
A
Audience:
General/trade
Imprint:
Douglas & McIntyre
Overview
Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.
A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.
A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.
