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Where Good Ideas Come From (The Natural History of Innovation) - 9781594485381
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Product Details
Author:
Steven Johnson
Format:
Paperback
Pages:
344
Publisher:
Penguin Publishing Group (October 4, 2011)
Language:
English
ISBN-13:
9781594485381
ISBN-10:
1594485380
Weight:
10.8oz
Dimensions:
5.55" x 8.25" x 0.95"
Case Pack:
32
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T164452_155746761-20260405.xml
Folder:
RandomHouse
As low as:
$15.40
List Price:
$20.00
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Riverhead Books
Overview
From the New York Times bestselling author of How We Got To Now and Farsighted
The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.
The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.
