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When Sparks Fly (Harnessing the Power of Group Creativity)
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Product Details
Author:
Dorothy Leonard-Barton, Walter C. Swap
Format:
Paperback
Pages:
256
Publisher:
Harvard Business Review Press (February 1, 2005)
Language:
English
ISBN-13:
9781591397939
ISBN-10:
1591397936
Weight:
8oz
Dimensions:
5.5" x 8.3"
Case Pack:
40
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260514163224-20260514.xml
Folder:
TWO RIVERS
As low as:
$20.64
List Price:
$24.00
Publisher Identifier:
P-PER
Discount Code:
C
Imprint:
Harvard Business Review Press
Audience:
General/trade
Country of Origin:
United States
Overview
Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."
