What's Your Problem? (To Solve Your Toughest Problems, Change the Problems You Solve)

Learn to reframe your problems, and growth and success will follow.

How would you fix a slow elevator? Would you buy a new elevator that goes faster? Reprogram the elevator so it only stops on certain floors? What if you bought some mirrors for the lobby? Wait, what? How would mirrors in the lobby fix a slow elevator? Well, they wouldn't. But maybe a slow elevator isn't the problem. Maybe people just don't like waiting for elevators, and if you give them something else to do after they punch the button, like look at themselves, they'll forget about the wait. Someone really did this, and it really worked.

This is reframing, a crucial, underutilized skill that you can master with the help of this book. Instead of jumping right in to solve a perceived problem, you can step back and consider if you're thinking about the right problem in the first place. Author Thomas Wedell-Wedellsborg has taught reframing for years and has formalized this simple, three-step technique (frame, reframe, move forward) so that anyone can use it to solve the right problems. Reframing is not difficult to learn. It can be used on simple challenges in your everyday life and on the biggest, trickiest problems you face in your business. In this visually engaging and friendly book, you'll learn from leaders at large companies, from entrepreneurs, and even from couples who’ve used reframing to discover breakthroughs in their relationships.

What's your problem? It may not be what you think it is. Learn to reframe, and growth and success will follow.