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What Your CEO Needs to Know About Sales Compensation (Connecting the Corner Office to the Front Line)

List Price: $29.95
SKU:
9780814437551
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25 unit(s)
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  • Product Details

    Author:
    Mark Donnolo
    Format:
    Paperback
    Pages:
    288
    Publisher:
    AMACOM (January 9, 2013)
    Language:
    English
    ISBN-13:
    9780814437551
    ISBN-10:
    0814437559
    Weight:
    15.2oz
    Dimensions:
    6.1" x 9" x 0.59"
    Case Pack:
    1
    File:
    HarperChristian-Nelson0620-20260620.xml
    Folder:
    HarperChristian
    As low as:
    $23.06
    List Price:
    $29.95
    Page Edges:
    Non-Gilded
    Words of Christ:
    Black Letter
    Publisher Identifier:
    P-TNELSON
    Discount Code:
    A
    Audience:
    General/trade
    Country of Origin:
    United States
    Pub Discount:
    65
    Imprint:
    AMACOM
  • Overview

    The way a company designs its sales compensation program has a greater impact on behavior and results than any sales training, sales management method, or leadership message. Yet most senior executives fail to see the big picture, leading to fundamental misalignments between sales strategy and organizational goals. Featuring insightful interviews with Fortune 1000 C-level executives and real lessons from the field, this essential book reveals the tough questions leaders should be asking about how sales incentives drive the business. It provides valuable thought models and a Revenue Roadmap identifying the four major competency areas and 16 related disciplines that must connect for an organization to grow profitably. Last but not least, readers will find an interactive report card they can use to grade their own compensation plans. Sales compensation powers the performance of the entire business. What Your CEO Needs to Know about Sales Compensation casts a spotlight on how leaders at all levels can leverage the strategic power of incentives to reach the ultimate goals of their organization.