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What Would Apple Do? (How You Can Learn from Apple and Make Money)
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Product Details
Author:
Dirk Beckmann
Format:
Paperback
Pages:
208
Publisher:
Biteback Publishing, Ltd. (June 17, 2014)
Language:
English
Audience:
General/trade
ISBN-13:
9781849545730
ISBN-10:
1849545731
Weight:
5.6oz
Dimensions:
5" x 7.75"
File:
CONSORTIUM-Metadata_Only_Consortium_Customer_Group_Metadata_20260401130212-20260401.xml
Folder:
CONSORTIUM
List Price:
$11.95
Case Pack:
80
As low as:
$9.20
Publisher Identifier:
P-PER
Discount Code:
A
Country of Origin:
United Kingdom
Imprint:
Biteback Publishing
Overview
"A good one to read on your iPad!"—The Times
In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store . . . the list goes on. Apple's must-have products add up to one giant success story.
So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. What Would Apple Do? brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully.
