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What the New Breed of CMOs Know That You Don't
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Product Details
Author:
MaryLee Sachs
Format:
Hardcover
Pages:
176
Publisher:
Taylor & Francis (July 11, 2013)
Language:
English
ISBN-13:
9781409455721
Weight:
18.5oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260129055115792-20260129.xml
Folder:
TAYLORFRANCIS
List Price:
$81.99
Case Pack:
55
As low as:
$77.89
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.
