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- What Makes Your Brain Happy and Why You Should Do the Opposite
What Makes Your Brain Happy and Why You Should Do the Opposite
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Product Details
Author:
David Disalvo, Wray Herbert
Format:
Paperback
Pages:
309
Publisher:
Globe Pequot Publishing (November 22, 2011)
Language:
English
ISBN-13:
9781616144838
ISBN-10:
1616144831
File:
Eloquence-SimonSchuster_04022026_P9912986_onix30_Complete-20260402.xml
As low as:
$14.63
List Price:
$19.00
Publisher Identifier:
P-SS
Discount Code:
A
Audience:
General/trade
Weight:
16.96oz
Dimensions:
6.08" x 9" x 0.91"
Case Pack:
24
Pub Discount:
65
Imprint:
Prometheus
Folder:
Eloquence
Overview
This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.
Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
