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- What Makes Your Brain Happy and Why You Should Do the Opposite (Updated and Revised)
What Makes Your Brain Happy and Why You Should Do the Opposite (Updated and Revised)
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Product Details
Author:
David Disalvo
Format:
Paperback
Pages:
335
Publisher:
Globe Pequot Publishing (February 13, 2018)
Language:
English
ISBN-13:
9781633883499
ISBN-10:
1633883493
File:
Eloquence-SimonSchuster_04022026_P9912986_onix30_Complete-20260402.xml
List Price:
$18.00
As low as:
$13.86
Publisher Identifier:
P-SS
Discount Code:
A
Audience:
General/trade
Weight:
16.03oz
Dimensions:
6.1" x 8.97" x 0.92"
Case Pack:
22
Pub Discount:
65
Imprint:
Prometheus
Folder:
Eloquence
Overview
Science writer David DiSalvo distills the latest research on how our brains work into easy-to-understand lessons that will give average readers insights into their habitual behavior.
This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which cloud our judgment and muddle our decision making.
Science writer David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
Newly revised to include the latest research on the workings of the brain, What Makes Your Brain Happy is an essential tool for understanding yourself.
This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which cloud our judgment and muddle our decision making.
Science writer David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
Newly revised to include the latest research on the workings of the brain, What Makes Your Brain Happy is an essential tool for understanding yourself.
