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What Images Really Tell Us (Visual Rhetoric in Art, Graphic Design, and Advertising)
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$39.95
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Product Details
Author:
Massimo Mariani
Format:
Paperback
Pages:
288
Publisher:
Hoaki Books (October 15, 2019)
Language:
English
Audience:
General/trade
ISBN-13:
9788417656041
ISBN-10:
8417656049
Dimensions:
5.5" x 9"
File:
CONSORTIUM-Metadata_Only_Consortium_Customer_Group_Metadata_20260401130216-20260401.xml
Folder:
CONSORTIUM
List Price:
$39.95
Case Pack:
12
As low as:
$34.36
Publisher Identifier:
P-PER
Discount Code:
C
Country of Origin:
China
Pub Discount:
60
Weight:
26.4oz
Imprint:
Hoaki
Overview
How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.
