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Wharton on Making Decisions
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Product Details
Author:
Stephen J. Hoch, Howard C. Kunreuther, Robert E. Gunther
Format:
Paperback
Pages:
352
Publisher:
Wiley (August 20, 2004)
Language:
English
Audience:
General/trade
ISBN-13:
9780471689386
Weight:
14.82oz
Case Pack:
34
File:
Wiley-wileyUS_2_1_20260615-20260615.xml
Folder:
Wiley
List Price:
$35.00
As low as:
$33.25
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6" x 9.11" x 0.92"
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley
Overview
Perspectives from leaders in decision science at Wharton
Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.
Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.
