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Website Branding for Small Businesses (Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community)

List Price: $19.95
SKU:
9781621533955
Quantity:
  • Pricing is for Unbranded Products
  • Branding Minimum: 50 pieces

Overview

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice, and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, the Web Psychologist, steps in.

Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on:

• Targeting the emotional versus the rational brain
• The psychology of decision making
• How to pinpoint your target market
• Communicating persuasively
• Utilizing images, video, and colors to grab attention
• Making a website easy to use
• Using social media to connect
• Increasing sales through e-commerce

What makes consumers click on a link? In what ways can you target different demographics? How do you make the web work for you? The tools in this book will give you answers to help develop a compelling, influential, and profitable online strategy to catapult your brand to the next level.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Branding Options and Pricing (v)

  • 1-Color Imprint: $1.00 ea.
  • Promo-Page Insert: $2.00 ea. (full-color printed, single-sided page)
  • Belly-Band Wrap: $2.00 ea. (full-color printed)
  • Set-Up Charge: $40 per decoration
FULL DETAILS

Inquire for higher quantities. Product availability changes daily, so please confirm your quantity is available prior to placing an order.

  • Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
  • Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
  • Product Details

    Author:
    Nathalie Nahai
    Format:
    Paperback
    Pages:
    288
    Publisher:
    Allworth (April 22, 2014)
    Language:
    English
    ISBN-13:
    9781621533955
    ISBN-10:
    1621533956
    Weight:
    22.32oz
    Dimensions:
    6" x 9" x 0.7"
    Case Pack:
    20
    File:
    Eloquence-Simon_04022021_043800_Complete_onix21-20210402.xml
    Folder:
    Eloquence
    List Price:
    $19.95
    As low as:
    $15.36
    Publisher Identifier:
    P-SS
    Discount Code:
    A
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