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Webcasting Worldwide (Business Models of an Emerging Global Medium)
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$233.99
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Product Details
Author:
Louisa S. Ha, Richard J. Ganahl
Format:
Hardcover
Pages:
464
Publisher:
Taylor & Francis (November 7, 2006)
Imprint:
Routledge
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9780805859157
ISBN-10:
0805859152
Weight:
27.625oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_261013043252525-20261013.xml
Folder:
TAYLORFRANCIS
List Price:
$233.99
Country of Origin:
United States
Pub Discount:
30
Series:
Media Management and Economics Series
Case Pack:
16
As low as:
$222.29
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world’s most developed broadband markets.
