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Visual Selling (Capture the Eye and the Customer Will Follow)

List Price: $24.95
SKU:
9780471793618
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Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Paul LeRoux, Peg Corwin
    Format:
    Hardcover
    Pages:
    272
    Publisher:
    Wiley (April 20, 2007)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9780471793618
    Weight:
    16oz
    Case Pack:
    25
    File:
    Wiley-wileyUS_2_1_20260715-20260715.xml
    Folder:
    Wiley
    List Price:
    $24.95
    As low as:
    $23.70
    Publisher Identifier:
    P-WIL
    Discount Code:
    D
    Dimensions:
    5.9" x 9.1" x 1.3"
    Country of Origin:
    United States
    Pub Discount:
    50
    Imprint:
    Wiley
  • Overview

    Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people’s trust, satisfaction and willingness to buy. The authors believe that, to sell most effectively, the seller must be the visual focal point. This book draws on 25 years of experience coaching individuals and organizations in the art of visual selling, sharing stories and techniques used in big-dollar competitive presentations and pitches to senior management. Divided into three sections (the Seller as Focal Point, Getting Ready to Sell and Selling Situations), Visual Selling will appeal to a wide variety of business readers because it can be used to help salespeople sell one-on-one, as well as to assist corporate presenters at selling new programs or products in-house.

    Section I – The Seller as Focal Point

    Section II – Getting Ready to Sell

    Section III – Selling Situations