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Visual Merchandising, Third edition (Windows and in-store displays for retail)
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$40.00
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Product Details
Author:
Tony Morgan
Format:
Paperback
Pages:
224
Publisher:
Laurence King Publishing (February 16, 2016)
Language:
English
ISBN-13:
9781780676876
ISBN-10:
1780676875
Weight:
38.4oz
Dimensions:
8.5" x 11" x 0.875"
Case Pack:
14
File:
hbgusa-hbgusa_Chronicle_onix30_P10036776_05022026_Complete-20260502.xml
Folder:
hbgusa
List Price:
$40.00
As low as:
$30.80
Publisher Identifier:
P-CHRONICLE
Discount Code:
A
Audience:
General/trade
Country of Origin:
China
Pub Discount:
65
Imprint:
Laurence King Publishing
Overview
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.
It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.
Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.
Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.








