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Verse by the Side of the Road (The Story of the Burma-Shave Signs and Jingles)

List Price: $27.00
SKU:
9780452267626
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Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Frank Rowsome, Jr.
    Format:
    Paperback
    Pages:
    128
    Publisher:
    Penguin Publishing Group (September 1, 1979)
    Language:
    English
    ISBN-13:
    9780452267626
    ISBN-10:
    0452267625
    Weight:
    3.01oz
    Dimensions:
    5" x 7.9" x 0.35"
    Case Pack:
    78
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20260423T225301_155994757-20260423.xml
    Folder:
    RandomHouse
    As low as:
    $20.79
    List Price:
    $27.00
    Publisher Identifier:
    P-RH
    Discount Code:
    A
    QuickShip:
    Yes
    Audience:
    General/trade
    Country of Origin:
    United States
    Pub Discount:
    65
    Imprint:
    Plume
  • Overview

    "In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever.”—1977 Minnesota Almanac

    The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book.

    “Rowsome’s volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times.”—Bov Swift, Knight News Service